MOST DEFINITELY ON OUR WISH-LISTS
Did you know that an average Tshirt uses 400-600 gallons of water to be produced (the equivalent of approximately seven to ten full bathtubs)? In April 2018, the fashion brand Levis Strauss was called out over the climate impact by Stand. earth. Moreover, research has suggested that the fashion industry is the second-highest pollutant, after oil — just a few reasons why you should add these brands to your shopping cart.
> In 2017, Adidas Parley line sold one million pairs of shoes made from ocean plastic. Interestingly, designer Stella McCartney too got involved in the drive to prove that recycling doesn’t necessarily mean unfashionable choices. Apparently, each shoe is crafted with 11 reused plastic bottles and other recycled materials. Earlier, the brand had eliminated plastic bags from all their stores. Available at: shop.adidas.ae
> MAM Originals’ handcrafted timepieces have been inspired by ‘conscious living’. They use the finest recycled materials, including stainless and sustainable teak, to create minimalist watches, which have become quite popular with the modern shopper in the UAE. Available at desertcart.ae
> H&M allows you to shop ‘by concept’. On selecting ‘Conscious’ (identified with the green tag), you contribute to their commitment towards sustainable fashion. They have been encouraging shoppers to take better care of their clothes as well as recycle the old buys. By 2020, the brand also hopes to get all cotton in their range from sustainable sources. Available at hm.com/ae
> Alasia Lifestyle is your place for handmade and sustainable leather sandals. All of their leather has been sourced from tanneries in Greece and Italy, who use non-toxic vegetable dyes. They’ve been practicing a zero-waste policy by only making what they need, and not keeping any stock. Available at kardia.ae
> Future Fashions’ mission is to be a one-stop shop for high-end fashion that is also environment-friendly and ethically produced. To make it to their portal, the brands need to score on strict criterion. Some of the brands on board include Abury, Woven Threads, Catrinka, and Indosole. Available at futurefashion.me