Celeb ambassadors for sneaker lines
In recent times, a large number of tie-ups between celebs and sneaker lines have caught everyone’s attention. Rihanna’s Fenty Collection from PUMA included The Creepers, Trainers, and her fashion collection. Selena Gomez is the face of PUMA’s new Defy sneaker. Kanye West recently tweeted about the Yeezy 700 V2, likely to hit retail stores later this year. Nathalie Emmanuel and Gal Gadot are the latest in line to join Reebok’s team of female brand ambassadors.
“It stems from a genuine love for the original brand and the authenticity for which it’s well known. When talent share the same beliefs in expressing their creativity and individuality, a good relationship organically forms with the brand,” says Beckley.
“It makes sense that celebrities are working on various fashion collaborations. Celebrities are photographed extensivley and people look to emulate celebrity styles. Collaborations of this kind are natural and can help give certain trends more visibility,” adds Gruiter.
“I don’t usually rock Air Max’s, but I am a big fan of Sean (Wotherspoon) and all the guys at Round Two. I have been following their exploits on YouTube for a long time and visit them whenever I’m in the US. I voted for the Air Max 97/1 Sean Wotherspoon shoe last year and am very happy he won — the pair is my current favourite,” says Hashemi.