Make a statement at brunches and work
It started with the arrival of the buzzword, athleisure. Track pants became popular at the work place, followed by running shoes. Look around and you’ll spot a young CEO of a start-up making an effortlessly chic statement. “Influencers are making it socially acceptable to blur the lines between performance and aesthetic — the freedom to wear what we like and whenever we like. Earlier this year, we launched the Spring-Summer 18 ‘Comfort In Your Soul’ campaign. It captured the sentiment of peace, ease and being unapologetically yourself. The feeling of walking into the office, wearing sneakers and a floral dress, just because it feels good to you — is the key here,” explains Jason Beckley, chief brand officer, Clarks.
Addicted to the show, Billions? GREATS, whose founder and CEO Ryan Babenzien is a huge fan, has launched a limited edition (100 pairs) of ‘Billions by GREATS’ to honour the chic look of Bobby Axelrod, the ambitious billionaire played by Damian Lewis. Where can you wear the pair? Anywhere — from the boardroom to a pub. “There is a misconception that suiting is always formal. If you are looking for a relaxed tailoring option, your shoes should also compliment that look. Casual sneakers are a great option to finish a tailored outfit — polished, but not too buttoned-up, and easily worn at work or out and about on the weekend. Leave the white ankle sock at home,” says Nish De Gruiter, vice president, Suitsupply.