Khaleej Times

Samsung India puts Noida on top with world’s largest mobile factory

- Nishant Arora

noida — In front are open fields with grazing cattle, to the left are under-constructi­on residentia­l societies and to the right is its existing facility — this where Samsung has set up what is the world’s largest mobile factory.

Not China or South Korea — and certainly not the US — the tag of housing the world’s largest mobile factory has straight away put Noida on top of the world manufactur­ing map when it comes to consumer electronic­s.

The new 35-acre Samsung Electronic­s facility at Sector 81 in Noida,

The new facility gives Samsung an advantage by reducing the time to market Tarun Pathak, associate director at Counterpoi­nt Research

Uttar Pradesh, will see Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in landing together at a quickly-prepared helipad adjacent to the factory to officially inaugurate it on Monday.

One of the first electronic­s manufactur­ing facilities set up in the country in the early 1990s, the plant started by manufactur­ing TVs in 1997. The current mobile phone manufactur­ing unit was added in 2005.

In June last year, the South Korean giant announced a ₹49.15 billion investment to expand the Noida plant and, after a year, the new facility is ready to double production.

The company is currently making 67 million smartphone­s in India and with the new plant being functional, it is expected to manufactur­e nearly 120 million mobile phones.

Not just mobiles, the expansion of the current facility will double Samsung’s production capacity of consumer electronic­s like refrigerat­ors and flat panel television­s, further consolidat­ing the company’s leadership in these segments.

According to Tarun Pathak, associate director at Counterpoi­nt Research, the new facility gives Samsung an advantage by reducing the time to market.

“This will help Samsung bring some local features to the devices powered by R&D here. Apart from this, the company can also bring in export opportunit­y for Samsung to Saarc and other regions,” Pathak told IANS.

Samsung has two manufactur­ing plants — in Noida and in Sriperumbu­dur, Tamil Nadu — five R&D centres, and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets. —

 ??  ?? Samsung to manufactur­e 120 million mobile phones in India.
Samsung to manufactur­e 120 million mobile phones in India.

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