Samsung bets on rear cameras

new delhi — Sending a strong signal to Chinese players who play on camera strength in the competitive Indian market, Samsung is geared up to launch its first three rear-camera smartphone A7 this week and a four rear-camera device called A9 next month.

According to industry sources, the A7 smartphone will be a midpriced device (priced below ₹30,000). The phone is set to make an appearance this week.

Samsung is also set to launch its first smartphone with a four rearcamera system device A9 in Malaysia on October 11. That will be a premium device (above the ₹30,000 price segment).

This puts to rest rumours that the Galaxy S10 Plus may be Samsung’s first triple-camera smartphone.

DJ Koh, president and CEO of IT and mobile communications division, Samsung Electronics, who was in India last month, said the company is refreshing its mid-priced smartphones with flagship premium features for the upcoming festive quarter.

According to Koh, the fourth quarter in India will see some exciting launches that will completely alter the course of the mid-segment market — a space currently flooded with Chinese variants.

“You will see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India,” Koh had announced on the sidelines of unveiling the Samsung Galaxy Note 9 in Gurugram.

You will see devices coming from us in the mid-segment space with flagship features and functionalities

DJ Koh, president and CEO of IT and mobile communications division, Samsung Electronics