COMMITMENT TO INNOVATION
The Matebook Pro is among Huawei’s latest devices set to make its UAE debut at GITEX Shopper 2018
Huawei Consumer Business Group has been announced as the official technology partner of GITEX Shopper 2018. This partnership with the largest consumer technology exhibition in the Middle East, is a testament to the brand’s leading technological position in the UAE and in the region.
Huawei as a brand known for its commitment to innovation will debut the MateBook X Pro in the UAE, which sports the world’s first FullView (i.e. near borderless) display, 3K resolution, powerful top tier hardware, all packed into a sleek, premium and light weight body. Huawei will also display a myriad of other products including its popular HUAWEI P20 Pro, as well as the new Nova series at the technology exhibition.
Commenting on the partnership, David Wang, UAE Country Manager Huawei Consumer Business Group, said: “The annual GITEX Shopper is one of the most popular events that we know is very important to consumers in the UAE. As a leading global technology brand, Huawei is proud to bring the show back to the UAE with strong support as the official technology partner. In addition, we will be debuting our latest HUAWEI MateBook X Pro notebook, thus elevating the purpose of the show beyond deals and offers. UAE consumers are constantly looking for the most innovative devices and Huawei has always brought meaningful tech innovations to the country. Our HUAWEI MateBook X Pro is yet another technological breakthrough bringing the world’s first FullView display in 3K resolution. We are proud to be the official technology partner of GITEX Shopper 2018 and are looking forward to a successful show.”
GITEX Shopper 2018 is the most-awaited consumer technology exhibition in the Middle East, making it the ideal stage for Huawei CBG to introduce visitors to the brand’s latest and best.
GITEX Shopper 2018 will run from October 2 until 6 at the Dubai World Trade Centre. Huawei CBG will host the largest booth, located just near the entrance to the show at Za’abeel Hall 6, booth Z6-1A, where visitors will be introduced to the latest and best by Huawei CBG.
Huawei has been making headlines recently with the launch of a technological breakthrough with the new Kirin 980 chipset, the world’s first 7nm mobile AI chipset, which is set to raise the bar in mobile performance. The chipset will debut in the upcoming HUAWEI Mate 20 series, which will set new standards in performance and efficiency. The much-awaited flagship series is set to be revealed on October 16 in London, and in a regional event that will be held in Dubai on October 24.
Year on year growth is reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.