Khaleej Times

Dancing her way to success

Reiko M. Chong’s ballet academy promotes self confidence

- Sandhya D’Mello Sleeping Beauty, Don Q, Giselle, Swan Lake, Coppelia, La Sylphide, Les Sylphides, Raymonda Nut Cracker, Woman entreprene­ur — sandhya@khaleejtim­es.com

The uae is now an art destinatio­n with dance and arts becoming an important component and have been added to the annual activities calendar, says Reiko M. Chong, founder and owner of Dubai Dance Academy.

“After all the years of efforts, we now notice a change and shift towards making the UAE an art destinatio­n. The launch of Dubai Opera has taken the country’s cultural offerings to the next level and we are noticing noteworthy advancemen­ts in the arts and culture sector, thus defining the UAE to the world,” she says.

Reiko adds that Dubai’s growing art arena and her passion for ballet were the key inspiratio­ns behind the evolution of Dubai Dance Academy. “At an early age of four, I stepped into the world of ballet and at the age of 17, I started my career by winning first prize at Japan’s National Ballet competitio­n, and thereon there was no looking back.”

Having danced for over 20 years on prestigiou­s stages around the world has helped Reiko make a mark in the profession­al ballet arena. “I proudly say that I have performed full-length ballets such as

and as well as a number of neo-classic and contempora­ry ballet creations.”

“At the academy, we promote self confidence, determinat­ion, respect and a total understand­ing of the body. We have a very holistic approach to the well-being of our students. This type of education is something we take very seriously and is particular­ly important for children and teens that dance regularly, especially older students that intend to take flight and dance profession­ally,” she stresses.

“At Dubai Dance Academy, we carefully develop our dancers, giving them the skills and confidence, they need to perform to internatio­nal standards. Some of our students take on the stage in a small local production to build confidence, whereas others perform profession­ally with our partners in Paris or London.”

When asked if the UAE encourages women to take entreprene­urial path, Reiko said: “While people tend to think that the UAE essentiall­y has few opportunit­ies for women in non-traditiona­l roles, the reality may be completely different. Over the years, a woman’s role in every sector has garnered growing acknowledg­ement. The government of the UAE has always been motivating, in terms of setting new standards to support women in business ventures.”

“Today, women entreprene­urs are embracing every challenge that comes their way, and are turning their ideas into triumphant business models. According to the UAE Ministry of Economy, women contribute towards nearly half of the UAE’s SME sector,” she adds. “The UAE is a land of opportunit­ies, and thus the current SME landscape has evolved to a state that makes starting a business a lot more accessible. In the past few months, I’ve met many energetic women entreprene­urs with great vision, and they have inspired me at several levels in my entreprene­urial journey.”

Reiko, who has been a Dubai resident for nine years, advises new entreprene­urs that they don’t have to worry if things don’t go right in the beginning.

“If you believe that you are on the right path towards what you dreamt of, keep walking,” she points out.

Reiko says she does prioritise things, which helps her to strike a balance between work and home.

If you believe that you are on the right path towards what you dreamt of, keep walking

Reiko M. Chong,

FounDEr AnD ownEr oF DuBAI DAnCE ACADEmy

“Being organised allows me to make sure both my career and family life flourish.”

“One of the biggest challenges I faced was trying to educate and build awareness about ballet as a form of art. I realised that in the UAE not a lot of people were open towards this form of art; however they did have a faint idea about it. Today, this is no longer a challenge, since, the UAE now has seen the launch of the Dubai Opera. It’s great to see the change and cultural initiative­s been taken to shape the performing arts industry in the UAE,” she concludes.

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