Kuwaiti startup justclean goes international with UAE set-up
dubai — Kuwait’s justclean recently announced their expansion in the UAE with the establishment of its operations in Dubai and Abu Dhabi. Founded in Kuwait in 2016, the startup attained early market dominance as a consumer-facing laundry marketplace after successfully securing an investment from Faith Capital, a Kuwaiti Venture Capital firm. The UAE represents the company’s first international expansionary effort.
Kuwaiti entrepreneurs Nouri and Athbi Al-Enezi set out to create modern and efficient solutions to the problems faced by traditional laundry businesses, including securing order flow, customer loyalty, digital recordkeeping, and logistics management. “We discovered early on that the average Kuwaiti’s laundry expenses constituted the relatively secure revenues of the fairly large and fragmented laundry market,” says Athbi Al Enezi, a cofounder of justclean. “This market was operating with sustained offline inefficiency at the same time that other sectors were adopting tech- nology as a core part of their operating model,” says Nouri Al-Enezi, a fellow co-founder of justclean. “Laundry businesses stood to greatly enhance revenues and cut costs by adopting technology, but there was no such tech company in the GCC market two years ago.”
“In the past two years, we’ve seen significant increases in the sophistication of the average Kuwaiti laundry business, in line with the increased sophistication of the customer,” says Mohammad Jaffar, the Deputy Chairman and CEO of Faith Capital and CEO of justclean.
“Consumers have grown accustomed to digital orders, tracking, and responsive customer service thanks to the F&B industry. Similarly, laundry owners and investors now demand operations oversight and order management apps. justclean’s core mission is to give both consumers and laundry owners precisely the tools they need for a successful modern laundry experience. God willing, justclean will soon become the solution provider of choice for the entire region.”