MOU to pare misleading property ads

dubai — The Dubai Land Department (DLD) and the Telecommunications Regulatory Authority (TRA) signed a memorandum of understanding (MoU) during the Gitex Technology Week, which concludes today.

The MoU aims to regulate real estate advertisements by setting an operational framework in the control departments, thus reducing misleading real estate advertisements.

Hamad Obaid Al Mansoori, director-general of the TRA, said the authority greatly values the efforts of the DLD and its role in serving the national economy through the efficient management of the real estate sector.

“We also appreciate the department’s other activities in the development of laws and regulations relating to real estate advertisements on the Internet and its work to preserve the interests of all involved parties.”

Sultan Butti bin Mejren, director-general of DLD, said the MoU includes the regulation of electronic advertising, especially for websites that offer real estate; the exchange of information; coordination on unauthorised advertisements that are in violation of laws and regulations; and the mechanism of blocking these websites should they not modify the violating advertisements or comply with the laws set in place. “Through this cooperation, we look forward to unifying and regulating the advertisement procedure for real estate companies and their use of text messaging and communications services to avoid public inconvenience,” he said.