Breasthetica to make cancer survivors look, feel better
We want to complement the government efforts in raising awareness and play our role towards early detection and curing breast cancer.”
Dr Laila Al Jassmi, advisor, Breasthetica initiative
Breast aesthetic surgeries in postmastectomy women can play a critical role in aiding recovery, wellbeing and improving self-confidence.”
Dr Mario Russo, director — medical affairs, Aesthetica Clinic
dubai — A social impact campaign for breast cancer survivors providing post cancer breast aesthetic surgery, Breasthetica, has been launched in the UAE by Avivo Group, a healthcare organisation.
The campaign aims to help breast cancer survivors in the country through their recovery process by offering three women free breast aesthetic surgeries.
After a mastectomy, breast aesthetic surgery can make a woman feel better about how she looks and can renew her self-confidence. The aesthetic surgeries will be performed by Avivo’s team of boardcertified plastic surgeons, giving hope to women who desire to look their original self but don’t have the resources to have the surgery.
Dr Dilshaad Ali, Group CEO, Avivo Group, said: “Breast cancer is a tough battle to fight; physically, emotionally and psychologically. Through Breasthetica we not only want to spread awareness about the disease, but we also want to empower women to regain their confidence, and have happy and fulfilled lives, like everyone else”.
Breasthetica will be led by Aesthetica Clinic Dubai that focuses on anti-aging, aesthetic medicine and plastic surgical procedures.
The programme will support the candidates throughout the preselection process, pre-surgery, surgery and follow up that will run continuously for a lifetime.
According to the Journal of Cancer Prevention and Current Research published by MedCrave in June 2018, breast cancer is the most frequent cancer in females among UAE citizens (32.16 per cent) as well as non-UAE citizens (41.41 per cent). Additionally, females in the UAE have the tendency to develop breast cancer at least a decade earlier than their counterparts in western countries.
Another report published in September 2018 by the World Health Organisation’s (WHO) International Agency for Research on Cancer (IARC) suggests a total of 1,054 cases of breast cancer were found in 2018 in UAE alone, that count for 22.4 per cent of all cancer cases, making it the worst case among women.
Dr Laila Al Jassmi, advisor of the Breasthetica initiative, said: “The UAE government is also making strident efforts to promote early detection. We want to complement the government efforts in raising awareness,” she said.
Dr Mario Russo, director — medical affairs, Aesthetica Clinic, said: “Globally, breast cancer awareness campaigns have been very successful but post-mastectomy recovery has yet to gain awareness. Breast aesthetic surgeries in post-mastectomy women can play a critical role in aiding recovery, well-being and improving selfconfidence.