LIGHTS, CAMERA, ACTION

GCC CINEMA INDUSTRY TO GROW ON MORE INVESTMENTS, POPULATION GROWTH

dubai — The UAE’s cinema industry will continue to grow at a steady rate over the next few years, aided by a growing population in the country, increasing investment in cinema experiences and demand for local content.

“Here in the UAE, you have more than 200 nationalities and this creates a very unique opportunity for everyone in the industry,” said Debbie Stanford-Kristiansen, CEO of Novo Cinemas. “Going to the cinema on the weekend or after work with friends and family is a popular activity, not just in the UAE but across the GCC.”

She further noted that when it comes to offerings today, there is never a one-size-fits-all approach for companies. “It’s all about understanding the various customer demographics that are present and then tailoring your offerings to meet their needs and preferences. Some customers like to watch movies in 3D, while others are more comfortable with 2D. Younger audiences love to experience MX4D movies, but they are not as popular with older audiences.”

“We have also found that our luxury Majlis experience is being very well-received, as it turns a normal movie experience into something that is memorable, comfortable and unforgettable,” she added. “Younger audiences are looking for very dynamic offerings, so we are looking to invest further in new technologies such as Imax Experience and Dolby Cinema. Another concept that was very well-received was our decision to

When it comes to offerings today, there is never a one-size-fits-all approach for companies

Debbie Stanford-Kristiansen, CEO of Novo Cinemas

With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas

KT GRAPHIC • SOURCES: PWC, HIS MARKIT AND KT RESEARCH Better selection when it comes to content More F&B choices Interactive and dynamic experiences Services that improve convenience $1.5B Total cinema revenue in Saudi Arabia by 2030 1,300 Cinema screens across the GCC 1,000 New screens to be added in 3-5 years 38.4% Rise in number of screens in Mena projected 150K Plus cinema screens globally Dh2B To be invested by MAF to add 600 screens in KSA