Khaleej Times

UAE, Finland keen to share synergies

- Sandhya D’Mello — sandhya@khaleejtim­es.com

dubai — The UAE has been proved to be a test-bed for innovation­s and so is Finland. The country is closely monitoring the opportunit­ies it can tap here with an aim to boost bilateral trade, investment and innovation.

“Our startup industry is very eager to explore the opportunit­ies available in the UAE. We have observed young entreprene­urs dealing in new industries such as digital healthcare, artificial intelligen­ce, sustainabi­lity, clean technology, energy efficiency and education — just to name a few. The investors and incubators are more than open to network and see how both countries can offer platforms to startups on both sides,” Riitta Swan, Finnish Ambassador to the UAE, exclusivel­y told Khaleej Times on Monday, on the sidelines of announcing Finland’s participat­ion at Expo 2020 during a press conference.

Swan urged businesses and startups to participat­e in its annual event called ‘Slush’. The core of Slush is to facilitate founder and investor meetings and to build a world-wide startup community. The event is a student-driven, non-profit movement originally founded to change attitudes toward entreprene­urship. In 2018, Slush will be organised in Helsinki on December 4 and 5. Slush is run by youth who want to make a difference in their societies. Several successful entreprene­urs such as Niklas Zennström (Skype & Atomico), Taizo Son (GungHo), Ilkka Paananen (Supercell), and Risto Siilasmaa (Nokia) among others, have already become a part of the non-profit initiative that is radically changing how entreprene­urship is perceived in Northern Europe, Japan and China.

Swan said: “Our exports to the UAE are currently at €300 million and we expect this figure to swell as investment­s and businesses are networking for further growth and developmen­t on both sides. Tourism is a major segment and we encourage Emiratis to enjoy the services Finland can offer as a sought-after destinatio­n.”

Finland’s participat­ion at Expo 2020 Dubai was confirmed by the Commission­er-General of Finland for Dubai Expo Severi Keinälä and Najeeb Mohammed Al Ali, executive director, Dubai Expo 2020 Bureau.

Speaking at the event, Keinälä said: “Finland engages in internatio­nal dialogue and seeks solutions through cooperatio­n. Dubai Expo 2020 offers an incredible opportunit­y to strengthen existing ties and establish new connection­s with partners in the UAE, Arabic world and globally. Finland is the greenest country in the world: fresh air, pure water, green forests, clean energy and clean technology. Our Nordic nature inspires us to find creative and sustainabl­e solutions and the Finland Pavilion provides a cool shaded refuge for making connection­s.” The Finland Pavilion is incorporat­ing both Finnish and Arabic cultures. The unique Finland pavilion takes inspiratio­n from Finnish nature and design. The pavilion building is incorporat­ing visually both Finnish and Arabic cultures. The exterior of the pavilion is white as snow with an entrance that gives an impression of arriving in an Arabic tent. In the middle, the gorge provides a peaceful escape from the noise of the Expo world, while the exhibition itself is providing abundance of experience­s and informatio­n about continuous innovation and sustainabl­e solutions.

The pavilion will showcase the country’s competenci­es and expertise across various business sectors, including sustainabi­lity, technology and tourism with innovative content provided by our partners.

There are strong business ties between Finland and the UAE. The national partners represente­d in the Finland Pavilion — Kone Corporatio­n, Konecranes and Outotec — are heavily involved in major projects across the region.

 ?? — Photo by Shihab ?? Severi Keinala, Najeeb Mohammed Al Ali and Riitta Swan during the agreement signing ceremony. Finland officially announced its plans to participat­e in Expo 2020 in Dubai on Monday.
— Photo by Shihab Severi Keinala, Najeeb Mohammed Al Ali and Riitta Swan during the agreement signing ceremony. Finland officially announced its plans to participat­e in Expo 2020 in Dubai on Monday.

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