Channel 2, Sports Flashes tie up for audio rights of WC
new delhi — Sports Flashes is India’s biggest Multi-sports App which runs the only 24x7 Sports Radio Channel of India. Recently, it announced that it has acquired the rights from the UAEbased Channel 2 Group Corporation to broadcast, promote and distribute audio content during the ICC World Cup 2019 globally.
With the establishment of Cricket Radio over a decade ago, Group Corporation is an exclusive broadcast partner with the International Cricket Council (ICC) and holds exclusive global audio (Digital and Analogue) rights for all their live events up until 2023.
Channel 2 and Sports Flashes will be using the services of world known commentators and excricketers.
The live audio feed would be broadcast across the Sports Flashes App and Web platform besides multiple other platforms including FM Radios, Mobile operators and Digital platforms around the world.
The estimated reach of global audience would be more than 1 billion fans during the forthcoming World Cup from May-July 2019.
Ajay Sethi, Chairman of Channel 2 Group, said: “I am happy to be associated with Sports Flashes and creating a world class experience for cricket loving fans around the world.
“We shall be promoting the audio commentary to reach 100 plus countries and 1 billion people around the world.”
Raman Raheja, Founder, Sports Flashes said: “After the phenomenal global success of the India-West Indies series and thereafter expanding our footprint in India through the current India-Australia cricket series, we are getting ready for the mega World Cup 2019.
“We intend to reach to an audience of 1billion cricket fans with live feed of 48 ODIs from England.
“We shall be tying up with various radio and digital platforms for live feeding of the audio content. The biggest cricket event of the world will reach far and wide with best of talent giving ball by ball updates.”