100% Capri opens in Dubai
DUBAI — 100% Capri, the premiere fashion and household Italian luxury linen brand, opened its flagship boutique in the Middle East at The Dubai Mall’s Fashion Avenue.
The first boutique in Dubai’s prestigious Four Seasons Jumeirah resort that brought the brand to the UAE opened in December 2014.
Creative director and businessman Antonino Aiello, born in Sorrento, was just 23 when he moved to Capri. With the experience gained in his family’s textile company, he founded 100% Capri in 2000 and opened his first shop on Via Fuorlovado, just east of the central Piazzetta in the island’s main town.
Inspired by the traditional resort lifestyle of Capri and evoking the essence of “la dolce vita”, clothes and accessories are handmade in Italy using the purest and lightest custom-made linen, carefully handcrafted into luxurious fashion-led apparel for men, women and children. In fact, it is the only company that specialises in finely crafted linen, allowing indulgent shirting, lightweight wearable dresses, summer kaftans and elegant beachwear to harmoniously coexist, with accessories and footwear complement the total 100% Capri look. In the founder’s words, the brand is synonymous to “joy, simplicity and sweetness of life”.
The fresh, modern and elegant spirit of the brand is targeted at people who are characterised by the same features, and this shows in the boutique’s interior design too. The tranquility and warmth transcends through the boutique’s golden, welcoming fresh light that evokes a feeling of sunlight and airiness, as well as specially-designed details such as curved intricate bleached wood screens and fibreoptically-lit glass shelving. Leather and wood floors complete the serene experience of the boutique located within the most exclusive resort hotel of the city.
Drawing inspiration from the colours and shapes of Capri, it is the combination of linen as well as the magic of the island of Capri that allow those who wear the 100% Capri collection to live in a dream: graceful decors and details recall the charming and timeless tradition of this island, known worldwide as the home of holiday elegance.