UAE launches global online drive to act on sustainability

abu dhabi — Abu Dhabi Sustainability Week (ADSW) on Wednesday launched the #WeAreCommitted campaign, calling on the global community to pledge their support to sustainability. The online campaign has brought together Sheikhs, ministers, ambassadors, business leaders and young innovators to share their commitments.

According to economic analysis, tackling sustainability-related challenges could save the global economy up to $30 trillion and help prevent millions of people being displaced due to climate change.

Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment, who participated in the launch video, said: “#WeAreCommitted is an impressive global campaign for sustainability. We encourage millennials worldwide to take a leaf out of the UAE’s book and learn how to lead a more sustainable life as our forefathers did in the past.

“Through advancing innovation and leveraging the latest technologies, the UAE has emerged as a model of global sustainability stewardship. The country has adopted a set of effective policies and strategies that integrate efforts to achieve sustainability across diverse fields. It has also paved the way for the public and private sectors to work together to launch joint projects and initiatives that drive sustainability at home and abroad,” he noted.

Mohamed Jameel Al Ramahi, CEO of Masdar, said: “Masdar has a commitment to sustainability and to motivating all members of the community, both in the UAE and around the world, to take practical steps towards adopting sustainable lifestyles. We urge the public to take part in the #WeAreCommitted campaign as no single technology or company can meet this demand alone.”

Held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, ADSW hosts heads of state, ministers, policymakers, industry experts, innovators and future sustainability leaders.

ADSW is one of the largest sustainability gathering in the world and a global platform for governments, businesses and members of the local community. It annually attracts more than 38,000 attendees. —

We urge the public to take part in the #WeAreCommitted campaign as no single technology or company can meet this demand alone.”

Mohamed Jameel Al Ramahi, CEO of Masdar