Amreen Iqbal designs customised pieces to celebrate special moments

Amreen Iqbal is the scion of a renowned family of jewellers. While growing up, jewellery and design were a big part of her life. She started customising her jewellery from a very young age; it was just a hobby at that time. After graduation, Amreen started working for her family business, Pure Gold Jewellers, in the corporate communications division.

“Out of interest, I also did several courses with GIA in diamond grading and jewellery designing. My passion for designing personalised pieces continued as I customised everyday dainty jewellery pieces for my family and friends while still designing extensive and more luxurious jewellery pieces for clients of Pure Gold Jewellers,” Amreen, founder and chief designer of Piece of You, explains.

In early 2017, shortly after the birth of her third child, she designed a beautiful keepsake necklace to celebrate the arrival of the newborn.

“My husband was very appreciative of the design and he encouraged me to start my own line of unique personalised pieces. Immediately, I felt in my heart that it is the right decision — and within three months, Piece of You was born,” she continues.

Amreen says that Piece of You aims to celebrate the beautiful moments of life through customised jewellery.

Presence on Instagram