Damas Jewellery appoints Asil Attar as its first female CEO
dubai — Damas Jewellery, the leading jewellery brand in the GCC, appointed Asil Attar as its new chief executive officer.
Attar assumed her position on February 3, ushering the company into a new era. With 25 years of experience in the industry, working with leading global brands such as Harrods, Coach and Giorgio Armani Group, and having worked as CEO of Majid Al Futtaim and Al Yasra Fashion, Attar’s authority and expertise will continue to build on the great legacy of Damas.
Speaking of the announcement, Hamdi Chatti, executive chairman of Damas Jewellery, said: “We are delighted to have our very first female chief executive officer on board. Attar is known for her transformational work and proficiency in implementing visionary strategies while having a keen eye for fashion. All of that makes Attar an invaluable asset for our business.”
The Middle East’s leading jewellery brand was founded in 1907 as a goldsmith. It opened its first store in Dubai’s Gold Souq in 1959 and is still operating the store to this day. Today, Damas possesses an extensive portfolio of over 40 international luxury brands and in-house brands. With 230 stores spread across the GCC, it has secured a global trademark.
Damas continues to be a highlytrusted jewellery brand in the region and is set apart for quality, craftsmanship, fashion and customer service.