Indian mobile buyers: 89% prioritise good camera

In a hypercompetitive market... brands that invest in ensuring product quality and other softer aspects win big Narinder Kumar, lead analyst at CMR

gurugram (India) — Eighty-nine per cent of buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), RAM (79 per cent) and internal memory (72 per cent), a new report by CyberMedia Research (CMR) said on Monday.

Buyers prefer experimentation over “brand pull” when its comes to smartphones as they become increasingly brand-agnostic, said CMR’s Mobile Industry Consumer Insight survey.

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

“In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects win big. Indian consumers, especially postmillennials and Gen-Z are very demanding. For them, product design, quality and overall value for money are of critical importance,” said Narinder Kumar, lead analyst at CMR, in a statement.

The survey was conducted across the top eight Indian cities in February 2019. —