Dusoul by Dhamani launches flagship store

dubai — Dhamani Group is excited to announce the official opening of the flagship boutique the brand Dusoul, a fine jewellery brand within its portfolio aimed at the aspirational and inspirational millennial generation, at City Centre Mirdif.

Dusoul is envisaged as a passionately-crafted jewellery brand, born from the desire to develop collections with a more accessible price point whilst ensuring that the key components of the Dhamani group, quality, craftsmanship and design are retained.

The Dusoul brand stands out with its innovative designs and sparkling personality which echo the spirit of the inspirational city from which the brand is created. As such, Dusoul encompasses the modern, aspirational, inquisitive nature of the ever-evolving landscape of Dubai.

In the beautifully interior-designed, new boutique, the brand showcases its most stunning and sophisticated fine jewellery collection. Each and every piece of jewellery presented is carefully designed, created and sourced with infinite attention to detail.

“We are delighted to open the second Dusoul boutique in Dubai in such a short span of time and to bring the collections of our brand to this side of Dubai where so many of our clients live,’’ said Rohit Dhamani, executive director and CEO of Dusoul.

With the brand launch and first boutique opening in Atlantis The Palm last year, Dusoul is now taking the next step in its brand journey by launching the second boutique located at Central Galleria at City Centre Mirdif. A dynamic store network is planned in a range of locations including Emirates Palace in Abu Dhabi, Zahia Mall in Sharjah, Nakheel Mall, The Palm, Mall of the Emirates and Emirates Towers in Dubai, to be opened by Expo 2020.