An APPsolutely perfect partner by Toshiba

dubai — Leading Japanese brand Toshiba has launched its Smart App that will help its front-end customer facing team members and channel partners maximise the value of Toshiba products and deliver a significantly better experience for customers. It is a one-of-a-kind pioneering initiative that has been designed for information sharing and to educate channel sales staff as well as the brand’s customers.

“We live in an era of perennial distractions and an attention deficit economy. There is also the deficit of time that one is grappling with. Given such a context, we at Toshiba felt that a one point ‘come to, go to’ destination that articulates all information, intelligence and knowledge about our product offerings seamlessly and with the least friction will greatly enhance and empower our channel partners and sales teams to not only deliver a better experience for our end-users but also consistently raise the bar on facilitating more transactions through the power of better product understanding and informed decision-making. The Toshiba Smart App, the first such app of its kind, was conceptualised to plug the gap,” said Santosh Varghese, vicepresident of Toshiba Gulf.

The ‘SM’ in Smart refers to ‘sales and marketing’, and exemplifies why the app will be a boon to corporate customers and channel partners alike.

At less than 3MB, the Smart App is light and the interface is user-friendly.

Currently, the Toshiba Smart App can be downloaded from Google Play. The app integrates sales tools, catalogues, infographics, marketing collaterals and quizzes, offering a holistic perspective of the suite of products for both internal and external value chain.

“If you ask me to describe the Toshiba Smart App in two words, I would say ‘Actionable Intelligence’, that goes a long way in offering distilled, relevant, timely information that empowers both end customers and channel partners. It is also our commitment as a leading global brand to being as customer centric as possible and anticipate needs and aspirations that facilitate a much better experience for them,” added Varghese.

If you ask me to describe the Toshiba Smart App in two words, I would say ‘Actionable Intelligence’ Santosh Varghese Vice-president of Toshiba Gulf