‘Manassah’ a window to Emirati Culture

dubai — Over 5,000 titles by Emirati publishers were exhibited in local and international exhibitions this year, the Emirates Publishers Association (EPA) has announced.

The EPA has been on a mission to introduce the creativity and accomplishments of authentic Emirati culture across the world, through a pilot initiative called ‘Manassah’ platform.

Although only a few months old, the platform has already been presented at six local and regional cultural events, representing 66 publishers who participated with 5,000 titles. Through the ‘Manassah’ platform, publishers were able to generate Dh61,350 in sales. In the next few months, the platform is scheduled to participate in the Al Ain International Book Fair and Amman International Book Fair. This is a result of the association’s keenness to support publishers and promote their work at various events around the world and introduce people to the rich heritage of the country.

Rashid Al Kous, executive director of the EPA, said the association was keen on presenting Emirati publishers and their creative output at international platforms, whether they were physically present or not. He noted that the ‘Manassah’ platform opened a window to learn about Emirati culture and exchange expertise, which ultimately was the goal of the association in promoting local publishers at regional and international venues.