Abu Dhabi T10 hits global screens featuring top names
abu dhabi — Abu Dhabi T10 kicked off its global television advertising campaign (TVC) to raise widespread interest and invite international visitors to the tournament being hosted in the emirate next month.
The global commercial features tournament stars and cricket ambassadors Eoin Morgan and Zaheer Khan involved in spirited cricket fun, alongside action footage from last year’s event and stunning picturesque scenes of Abu Dhabi.
The promo takes place in an international airport set where an impromptu cricket match breaks out between a young fan and the two cricketing icons. Upbeat music paces the action as Khan and Morgan take turns bowling, batting, leaping and fielding all over the airport lounge, much to the amusement of the airport guests. Only after hearing their departure notice do the two competitors interrupt their play to remember, “We’re headed to Abu Dhabi!” The experience of filming a major campaign promo in a makeshift airport location over a single day was surprisingly “fun” and “enjoyable”, according to Khan. “The script was a good one and the crew was very efficient and professional. I felt the message was to express the joy of cricket from the eyes of a fan. And I think that Abu Dhabi T10 was created with fans in mind, to give them action-packed cricket with top players in a top destination.”
Sony Pictures Sports Network Creative Head Naina Toor marvelled at the ease of both sporting superstars in front of the camera outside the confines of the cricket stadium. She said, “Both Zaheer and Eoin were a pleasure to work with. It’s important for talent to be relaxed and natural so at least by putting them in a familiar position, having fun, playing cricket and interacting with the public, we tried to put them in the best possible light.”