New event to focus on digital opportunities

dubai — Local business owners throughout the Middle East, North Africa region need help finding the right digital tools to form, grow and sustain successful operations.

Local Digital Middle East 2020 is a new, daylong event focused on understanding and maximising the opportunity to help local business owners find and deploy the right digital tools for their companies.

Local Digital Middle East 2020 takes place on February 4 Google’s Dubai offices. The event will explore the region’s unique digital marketing, media, commerce and back-office ecosystems, and will provide an excellent environment for networking and partnership formation.

The event is produced by BigFive Digital, a membership and events organisation, dedicated to championing local commerce and business efficiency across Africa and the Middle East, through the adoption of digital media and cloud-based technology solutions.

“BigFive Digital sees tremendous energy and opportunity in the Mena region, with a vibrant entrepreneurial culture,” BigFive Digital co-founder Paul Plant said. “We discovered an unmet need in the region for an event that brings together the constituent parts of the local digital ecosystem — the solutions providers and the companies with direct relationships with local business owners — to form the partnerships necessary for success in this vibrant and exciting marketplace.”

BigFive is assembling a compelling group of thought-leading speakers tuned into the needs of the region’s local and small businesses.

Speakers at the event include Andrew Thomas, managing director at digital marketing agency Nexa, and Trevor Nadeau, founder and managing director of Local Knowledge. Additional speakers will be announced in the coming days. The event will also feature a panel discussion involving Dubai-based local businesses who will share their first-hand experiences of using digital tools.