UAE re-elected member of exhibition body

sharjah — The UAE has been re-elected for the second consecutive year to serve on the board of directors at UFI, the Global Association of the Exhibition Industry, following the recent election held in the association’s headquarters in Paris.

This was announced after Dr Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, has been officially named member of the association for the next three years.

“Being re-elected to serve on the UFI’s board of directors is yet another testament to the great confidence placed in the UAE’s representatives and is in recognition and appreciation of their efforts made to serve, improve and enhance the competitive edge of the conference industry,” Al Midfa said. “It is also in recognition of the pivotal role played by the UAE, Sharjah and Expo Centre Sharjah in particular to promote the leadership of the conference and exhibition industry despite the challenges posed by Covid-19.”

Fruitful contributions

Al Midfa lauded the significant role being played by the UFI, especially to represent, promote and support the business interests of its members and the exhibition industry.

“UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organisations in 83 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI-approved label, a quality guarantee for visitors and exhibitors alike,” Al Midfa said.

Mary Larkin, UFI president and president of Diversified Communications USA, congratulated Al Midfa and all elected and re-elected members, stressing that she looks forward to more fruitful contributions that further high-light the important role that the UFI is playing in supporting and representing the exhibition industry globally.