Dubai is beaming with optimism, says Microsoft
Dubai is beaming with optimism and it was evident at Microsoft pavilion on first day of Gitex Global as the global brand was busy mapping out its vision for a more sustainable future.
Exhibiting under the theme “Creating a Bolder Digital Future Together,” the company met with customers and partners, while reaffirming its steadfast commitment to the UAE, its government, and its people. Microsoft this year put a spotlight on the next generation smart city solutions, which will enable the country to reach its sustainable development goals.
“Gitex is the home of innovation in the region,” said Sayed Hashish, general manager, Microsoft UAE.
“This is where everyone comes together to be inspired and hear about the next big technological breakthroughs. At Microsoft, we constantly strive to find solutions to th e most pressing challenges of our time, and few things are more pressing today than solving the issue of climate change. This year, Microsoft is challenging everyone to imagine a more sustainable future, by experiencing how smart cities can become part of the climate solution,” he said.
In partnership with Schneider Electric and Aveva, Microsoft’s flagship Gitex showcase this year will be a smart city solution to bring Dubai’s sustainability vision to life. The platform unites IOT, advanced analytics and AI to create a smart city console that can provide real-time insights into the vital aspects of city resources and services, such as water and electricity consumption, traffic management, and public safety. Based on these insights, the solution will enable decision makers to forecast energy needs and make strategic decisions that will play a major part in Dubai’s attainment of targets set out in its Clean Energy Strategy 2050.
“The pandemic has taught us many valuable lessons, and the global challenges in its wake. Everyone was impacted, as the pandemic did not discriminate on who or what it might have been affected by the global health scare. This has prompted us to become more resilient and focus on the future challenges of this magnitude. We’ve asked ourselves what can be the next big challenge? And clearly, climate change continues to be a growing concern,” said Hashish.