Digitisation puts UAE on global map

The UAE’S vision towards digital transformation has put the country on the global map, and its various smart city initiatives have accelerated its drive towards a knowledge-based economy, experts said at the Gitex Global x Ai Everything exhibition.

Firas Saifan, managing director of Technology Strategies Middle East (TSME), explained that given the fact that cities today operate in knowledge-rich environments, the demand for knowledge-based resources is rapidly increasing.

“We have been constantly working with nations in the region to drive their digital agenda,” he said.

“At TSME, our partnerships spread across initiatives that drive innovation to cultivate new talent among university students, enhance competencies and build knowledge-based societies with an aim to build future cities. Additionally, empowering human workers to exponentially become more productive in a world where business leaders are clamoring for operational excellence is another area where TSME works closely with the ecosystem in transitioning to a competitive knowledge-based economy.”

Similarly, Moussalam Dalati, general manager at Liferay, said that digital experience platforms are the frontal façade of overall customer experiences. “It could be called as the proof of the pudding. It is how audiences and customers perceive their experience while interacting with an organisation and rate its services.”

Hence, there is clearly a credible sense of urgency by small, medium and large businesses to prioritize customer experiences and highlight the best practices that organisations must follow to maximise success, he explained.