Bikers paint the town pink to raise breast cancer awareness
Over 100 bikers took to the Dubai roads wearing pink T-shirts and ribbons last week to create awareness about breast cancer and show their support for cancer survivors.
October marks the International Breast Cancer Awareness Month, and an intrepid group of men and women from all walks of life, with a passion for bikes, came out in huge numbers for a biker’s parade titled ‘Ride For A Purpose’ organised by Al Ghurair (AG) Auto and AG Cars.
The riders were part of amateur bikers’ groups such as Harley Davidson Owners Group, who had come out to create awareness about disease.
The two-hour drive saw the bikers’ fleet vroom from the Harley showroom on Sheikh Zayed Road to end their journey at AG Cars office in Al Mamzar. All the bikers, as well as those waiting to receive them at Al Mamzar were dressed in bright pink T-shirts with ‘Ride for a Purpose’ slogans embossed boldly on them, coupled with pink ribbons and bandanas.
Arturo Lujan, CEO AGI Ventures, said: “One out of every eight women globally is detected with breast cancer at some point of her life. The idea behind this ride is to give women affected with the disease strength to stay strong and fight it. It also encourages women to go for screenings and early diagnosis to help save lives.”
Simon Walter, member of the Harley Owners Group, Dubai Chapter, said. “This pink ride was done by our group, but also some more bikers’ groups joined us and it was delightful to see the enthusiasm people showed for this good cause.”
Harley rider Richa, who is a mother and housewife, said she had personally seen someone in the family go through breast cancer. “I know of a few people in my extended family who have gone through this deadly disease.
“Most of them didn’t survive because they didn’t get the right treatment on time,” she said.
“My participation in this rally underlines the importance of regular screening and early detection,” she added.
1 8 IN Women globally are detected with breast cancer