Dubai best place to enjoy wealth, success: Bugatti CEO
Dubai is the best place for the rich to enjoy luxury, success and wealth, said Mate Rimac, CEO, Bugatti Rimac.
In an exclusive interview with Khaleej Times, the French luxury carmaker said many of their ultra-high net worth individual (UNHWI) clients are not just investing in the emirate but also moving to the city with their families and cars.
“We see our UHNWI customers who are very international and they have estates around the globe are moving their centre of living here. They are moving their families and cars here” said Rimac, adding that Dubai has the biggest concentration of Bugatti cars in the world.
“The USA is the largest single market for Bugatti but Dubai has the highest concentration of our cars. We have around 150 Bugattis in the UAE, mainly Dubai.”
In 2022 alone, 4,000 millionaires moved to the UAE, making it the top destination for millionaire migration globally, according to the Henley Global Citizens Report.
Top ranking
Dubai ranks in the top 20 cities globally with 68,400 millionaires, 238 individuals with over $100 million, and 15 billionaires, according to the latest Henley Global Citizens Report.
“What is attracting people to Dubai is safety, comfortable life, great education for kids, amazing real estate projects to choose from, nice restaurants and great shopping destinations. Everything is world-class here,” said Rimac during the launch of the Bugatti Residences by Binghatti, an ultra-luxury tower coming up in Business Bay.
“Dubai is a city where people can safely enjoy life, luxury, and wealth, unlike many other big cities,” he said. “In some cities, tomatoes can be thrown at luxury cars. Then you can’t leave expensive cars in Europe as they can be scratched. But people can really enjoy their success and wealth here. This is what I like about Dubai,” he said.
What is attracting people to Dubai is safety, comfortable life, great education for kids, amazing real estate projects, nice restaurants and great shopping destinations.”
Mate Rimac
CEO, Bugatti Rimac