BPG launches new digital platforms showcasing integrated offering
Award-winning, integrated agency BPG (Bates Pangulf, part of WPP) has launched brand new digital platforms that reflect its ‘Customer Experience first, Integrated by Intent’ positioning and growing regional footprint. The launch coincides with the opening of BPG Arabia, the agency’s new headquarters in Riyadh, to strengthen services for a growing roster of clients in Saudi Arabia.
Avi Bhojani, group CEO, BPG, said: “Delivering exceptional customer experiences is table stakes for today’s successful businesses. And in a world powered by digital experiences, a brand’s digital assets are meant to give an almost physical experience. That’s why we’re incredibly excited to unveil BPG’S new platforms to coincide with the opening of our new Riyadh office. Dynamic, interactive, and user-friendly, BPG’S new digital platforms offer seamless access to information, resources, and engagement opportunities. We built them to be a living, breathing extension of Brand BPG, reflecting our culture, values and vision. As we embark on an exciting new chapter in the Kingdom, we’re confident that our enhanced digital presence will forge stronger connections and sustainable success. For TEAMBPG, it’s onwards and upwards.”
Valli Lakshmanan, President, BPG Arabia and Chief CX Officer, BPG added: “BPG Arabia is another milestone on the BPG 3.0 journey. We look forward to becoming the leading partner for homegrown Saudi brands, propelling them to greater heights aligned with the goals of Vision 2030, the Kingdom’s ambitious roadmap to achieve greater economic diversification, growth and prosperity for all. The new BPG digital platforms, with designs reflective of the times we live in, will foster conversations we have with our clients and community. Bolstered by over four decades of experience in the region, we are here to create meaningful and memorable brand experiences for Saudi businesses.”