The National - News - Luxury

Old school classic

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Dh725, Harvey Nichols, Mall of the Emirates. To view the collection in full, visit www.cambridges­atchel.co.uk ts revival started slowly, with a business idea conceived in a British kitchen five years ago. Since then, the Cambridge Satchel Company has taken this once rather uncool school bag, given it a makeover and made it into a cult style staple seen on the shoulders of the famous and fashionabl­e, and even as a prop in Mad Men. Now on sale in Harvey Nichols Dubai, its simple, iconic design and sturdy, high-grade leather means it’s not only an accessory with retro-cool unisex appeal but also a smart leather goods investment. A surge in demand for the bags has now prompted the label to launch a 75-piece collection specifical­ly for men. Debuted at the Pitti Immagine Uomo menswear show in Florence last month, it introduces a selection of colours, including pale grey, dark bottle green and cobalt blue.

The bags’ sales appeal has undoubtedl­y been bolstered by the label’s rather charming back story. It was set up with just £600 (Dh3,555) by a British mother, Julie Deane, when she was desperate to raise money for her daughter’s school fees. Despite having no experience in either business or fashion, she drew up a business plan, sourced a local manufactur­er, built a website and contacted every fashion writer and blogger she could find. Her subsequent success is the stuff of the entreprene­urial fairy tale. The company now employs 47 people with a projected turnover of more than £10m (Dh57m) and its bags are sold in 100 countries. Proof that homework really can pay off.

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