Beauty TECH­NOL­OGY

From aug­mented re­al­ity to con­cealed charg­ing ports, Hafsa Lodi rounds up some of the tech de­vel­op­ments to watch out for

The National - News - Luxury - - THE INSIDER -

SMART BRUSH

While brush­ing your hair may seem like a sim­ple task, hair­care ex­perts ad­vise that pre­cau­tions be taken – the speed, force and in­ten­sity of your strokes can cause dam­age. The Kéras­tase Hair Coach Pow­ered By Withings is a smart brush, and with its ac­com­pa­ny­ing app, can help mon­i­tor the health­i­ness of your hair by analysing and track­ing in­for­ma­tion as you brush it. It can de­tect if your hair is wet or dry, which will im­pact its read­ings, while a mi­cro­phone em­bed­ded into the brush can de­ter­mine whether your strands are frizzy or have split ends. Fac­tor­ing in en­vi­ron­men­tal el­e­ments such as hu­mid­ity and tem­per­a­ture, it will score your hair qual­ity and ad­vise you on how to im­prove your brush­ing tech­nique. The brush is best-suited to hair that’s longer than chin­length, and not too coarse or curly. It will be avail­able to pur­chase in au­tumn from Kéras­tase.com and at se­lect Kéras­tase hair sa­lons.

MAKE-UP MIR­ROR

Charlotte Til­bury’s Magic Mir­ror is a fea­ture in her West­field Lon­don store, and the Bri­tish make-up artist prom­ises it will have a home in her up­com­ing Dubai bou­tique, too. The con­cept took two years to de­velop. “I had the idea a while ago, but didn’t launch it un­til the tech­nol­ogy had caught up,” she says. The vir­tual mir­ror al­lows you to choose be­tween set make-up looks and view them, su­per­im­posed, on a screen show­ing your face in real time. Users can switch be­tween day and night looks with the press of a sin­gle but­ton. And thanks to face-mapping tech­nol­ogy, users can also turn their faces or move closer to the screen, and their su­per­im­posed make-up looks will stay in­tact. “It’s a new era in aug­mented re­al­ity,” says Til­bury.

PROD­UCT REC­OM­MEN­DA­TIONS

With a vast range of beauty prod­ucts on the mar­ket, con­sumers are o en in need of some guid­ance. But even through re­search, it’s dif­fi­cult to source un­bi­ased prod­uct rec­om­men­da­tions. MyBeau­tyMatches.com of­fers users both per­son­alised prod­uct sug­ges­tions and com­pet­i­tive price com­par­isons. Users fill out an on­line quiz de­tail­ing what types of prod­ucts they are look­ing for, and the ar­ti­fi­cial in­tel­li­gence tech­nol­ogy ex­am­ines more than 400,000 prod­ucts from 3,500 beauty brands. The web­site’s al­go­rithm analy­ses the clicks and in­di­vid­ual con­sumer pro­files of users, along with data from its sk­in­care, make-up, hair, body and fra­grance brands, to make im­par­tial prod­uct rec­om­men­da­tions tai­lored to each of the Lon­don-based site’s visi­tors.

SKIN ANAL­Y­SIS

Iden­ti­fy­ing what your skin needs and what it lacks is im­por­tant when de­cid­ing what sk­in­care prod­ucts to use. A new app from YouCam Makeup and Per­fect Corp, avail­able on iOS and An­droid, al­lows you to do just that. The aug­mented-re­al­ity di­ag­nos­tic tool works in real time to as­sess four signs of skin health: wrin­kles, spots, tex­ture and dark cir­cles. All you have to do is up­load a selfie on the app to get a de­tailed skin-health re­port, which in­cludes your skin age and com­pares how your skin scores in re­la­tion to other peo­ple from your de­mo­graphic group. You can track the re­sults in the Skin Di­ary sec­tion, and use it to judge which prod­ucts suit you over time. The tool re­lies on face-recog­ni­tion tech­nol­ogy, and is able to bal­ance light­ing con­di­tions and other en­vi­ron­men­tal fac­tors. “The app helps users bet­ter un­der­stand their over­all skin health and track skin con­di­tions over time, in or­der to make more em­pow­ered beauty de­ci­sions,” says Alice Chang, chief ex­ec­u­tive of Per­fect Corp.

COM­PACT CHARGER

This gad­get is a hand­bag es­sen­tial for women who are con­stantly on the move. Although it may ap­pear to be an or­di­nary blush com­pact, the palette dou­bles as a phone charger. Within the com­pact is a mir­ror equipped with an LED ring light that can be turned on by dou­ble tap­ping a but­ton. It houses blushes in four shades, which can be cus­tomised upon pur­chas­ing the de­vice, and the for­mu­las are 100 per cent nat­u­ral. Users can also pur­chase make-up re­fills. The com­pact has a built-in por­ta­ble charger with the ca­pa­bil­ity to fully charge a smart­phone or a tablet – an iPhone 6 will be fully charged within 52 min­utes. The kits cost Dh540 each and are avail­able in three colours, light blue, fuch­sia or dark grey, from www.imup.melely.com.

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