Maleficent eyes are situated in the centre of a rounded-square, or cushionshaped, face. The number 12 indicates that this is, in fact, a watch, although it doesn’t quite look the part. The Swiss-made timepieces are part of the latest Momento Fendi Bugs Cushion collection, and are available in two distinct designs, catering to two separate consumers: those who prefer a more classic approach to luxury, and those who favour a bolder, more daring aesthetic. The first is a two-tone bracelet model, combining rose gold with stainless steel, and the second features a black lacquered dial and calfskin leather strap, with yellow-toned eyes. Both designs are set with two diamonds in place of the pupils, and every minute, at the moment when the minute and seconds hand align, the iconic Fendi logo is formed by the layering of the two. While timepieces depicting the Fendi bug faces are not new to the luxury market, this is the first time that the watches are available in on-trend cushion shapes, since previous versions featured circular cases.