VEJA

The National - News - Luxury - - FRONT PAGE - www.veja-store.com

Meghan Markle stepped out in a pair of Veja sneak­ers dur­ing her re­cent visit to Aus­tralia, cat­a­pult­ing in­ter­est in the brand as only duchesses can. Celebrity en­dorse­ment aside, what works for the French la­bel is that it taps into the trend of con­scious con­sumerism, pro­duc­ing as it does en­vi­ron­men­tally friendly footwear in col­lab­o­ra­tion with co-op­er­a­tives of small pro­duc­ers in Brazil. The sneak­ers, which are avail­able in men’s, women’s and uni­sex styles, are made with raw ma­te­ri­als sourced via or­ganic farm­ing and eco­log­i­cal agri­cul­ture, with­out any chem­i­cals or pol­lut­ing pro­cesses. The shoe’s can­vas is made from re­cy­cled bot­tles and cot­ton col­lected from the waste of the fash­ion in­dus­try, while wild rub­ber, har­vested from the heart of the Ama­zon For­est, is used for the soles. A sim­ple V logo is ap­pliqued on to the body. Priced from Dh460, Veja sneak­ers are avail­able from Level Shoes on­line and in-store at The Dubai Mall, and Har­vey Ni­chols – Dubai in Mall of the Emi­rates.

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