WILL SPACE BECOME THE ULTIMATE LUXURY?
What do the high-end hotels, offices and retail spaces of the future look like?
“This will affect human culture. It’ll change human habits,” says Jonathan Ashmore, founder of Anarchitect, a design and architecture practice with branches in Dubai and London. Much has changed in the past six months, but the full ramifications of the coronavirus pandemic will take much longer to reveal themselves. From how we interact with each other to how we utilise shared spaces, it is possible that our new awareness of the threat of a global health crisis will influence our behaviour and thought patterns even a er a vaccine for Covid-19 has been developed and distributed.
Will the design of high-end restaurants, hotels, luxury offices and retail outlets need to adapt as a result? And, given that maintaining a distance from each other has become the new norm, will space become the ultimate luxury?
Yes and no, says Ashmore. “The problem is, that’s not necessarily what people want. They don’t want to be dispersed and feel isolated.”
While the immediate response to the pandemic has been to limit the capacity of existing commercial spaces – from offices and malls to restaurants and hotels – this is neither economically viable in the long run, nor particularly appealing to consumers. For the most part, people want to feel safe, but do not want to have dinner in an empty, echoey restaurant.
“It’s more about human distribution in space,” says Ashmore. “Not so much isolation and segregation, but how do you harness space? How do you create a sense of intimacy, but also security?
“Luxury can compensate for these new parameters, because it can work with high-quality materials and beautiful lighting; it can look at the composition of space. The most luxurious spaces will be the ones that respond in the most holistic way, where it isn’t overt or obvious,” he continues.
Privacy and compartmentalisation will be important, but not only through the use of walls and partitions. Zones can be created through the subtle use of floor finishes and lighting, or staggered seating heights. Entry and exit points and the way people move through a space will need to be reconsidered. Creating a sense of volume by playing with height, or introducing outdoor space (or at least the perception of outdoor space) will make “people feel like they can breathe. This idea of not feeling suppressed is key”.
Pallavi Dean, founder of Dubai design studio Roar, is predicting the death of the buffet and sharing concepts in dining settings, but this is only an acceleration of an existing trend, she says. In terms of design, she agrees that “subtle buffering” is the order of the day, rather than the huge Perspex-style partitions that some are predicting. “People don’t need to know they are being separated, but you’ll have clever design and clever circulation through a restaurant that will allow you to do this,” she says.
While users may not demand blatant sterility in all the spaces they visit, touchpoints will need to be designed to give people a sense of security. “So, for example, in restaurants, the toilets will have to be pretty much touchless,” says Dean. “Everything is going to be sensor-operated, it’s going to be contactless. You are going to move away from any doors leading to these functional spaces.”
There needs to be careful thought about how to reconfigure and reuse existing layouts. From both an environmental and economic standpoint, this is not the time to be tearing down existing structures to build new ones from scratch.
“An important aspect of all this is working with existing space – that’s where the interesting dynamic is going to be. I don’t think it’s going to be knock out and demolish and build new. That’s the antithesis of what this pandemic means,” says Ashmore. “Because this could be seen as a precursor to issues surrounding climate change.”
Perhaps the greatest shi in design thinking will come in the office arena. Now that employers know
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working from home actually works, the role and design of offices will need to evolve. Perhaps counterintuitively at a time when people are going out of their way to distance themselves from each other, Dean is anticipating a rise in shared working spaces.
“First we were thinking the cubicle is back and coworking spaces are dead. But actually, what we are going to see is a sophisticated, sanitised version of the co-working space. The thing that will dictate this is not really health and safety concerns, but economics.”
All of the things that have been steadily value engineered out of office builds over recent years are set to make a comeback – whether it is antimicrobial surfaces and materials such as copper, or Hepa filters in air-conditioning units. “This stuff is expensive and it really ramps up the cost per square foot of fitting out an office,” says Dean. “As such, people are going have to share this space.”
That doesn’t mean packing more people in, though. It means being selective about who needs to be where, and when. “The first thing we asked ourselves when we started working from home was: ‘What do we need an office for? What are we missing?’” says Ashmore.
“And what was missing was that sense of creativity and social interaction. It’s something we need. Yes, you can be productive at home, yes you can facilitate remote working, and it can be more individually creative and comforting doing things in your own time. But I think what’s going to happen is we are going to have more, smaller hubs.
“I think everyone likes the idea of coming together two or three times a week to meet with their team, or meet with their superiors, or meet with their colleagues, and have a meaningful dialogue with them. It’s like going into a meeting with a proper agenda,” Ashmore says.
Securing that landmark address for your office headquarters and then using it as a symbol of your brand’s clout will quickly become passé. Instead, it will be about facilitating the actual needs of both your organisation and staff.
In terms of retail, luxury brands are already ahead of the game “when it comes to numbers of people, expanded physical distances and customer separation”, says Eric Carlson, founder of design firm Carbondale, which has created Dolce & Gabbana boutiques across the globe.
“For high-end boutiques, there is a doorman alleviating the need to touch the highly solicited door handle, gloved sales staff to present and polish-clean the leather goods, watches and jewellery products, and VIP rooms to create an additional degree of customer isolation,” he points out.
Nonetheless, the scale of some of these boutiques will need to be reassessed. In recent years, luxury retail store sizes have inflated to up to 2,000 square metres to accommodate burgeoning product ranges
Xand customer numbers. “Because of the current situation, inevitably there will be an increased weariness for luxury shoppers to be over-exposed in these large environments,” says Carlson. “There will be a return towards more intimate-scale spaces, the desire for ‘quality over quantity’ and a general reinforcement of exclusivity,” he adds.
Either way, do expect “a conspicuous new staff member dedicated to constantly wiping down surfaces and products”.
As our homes become our offices, as well as a hub for education, relaxation and entertainment, and restaurants, hotels and shops are united in facing the same set of challenges, the boundaries between design disciplines are being broken down. “There’s a crosspollination of different sectors that’s really coming into play,” says Dean.
“We’ll apply the learnings from all these different sectors: how can the buffering from restaurants be used in offices? How can the collaboration spaces in offices be used in education facilities? I think there will be a lot of hybrids and shared ideas.”
“With all of these conversations now, it’s definitely got to be a dialogue,” adds Ashmore. “No one person or one body has the answer. It’ll need to be an organic response that is flexible.”
Given the amount of time it takes to design and build them, Sonu Shivdasani, founder and chief executive of Soneva Hotels, thinks it is unlikely that the current pandemic will have a long-lasting effect on the actual design of hotels.
In fact, citing lowering mortality rates and the greater ability of health systems to cope with the virus, he is optimistic that we will have adapted to our new normal within a matter of months. “I believe that even without a vaccine, in a few months’ time, we will come to a stage where we are able to live with this,” he says.
All the same, he acknowledges that smaller, more boutique hotels will now be seen as more attractive to the travelling public, although this also represents an acceleration of an existing trend. “I do believe that smaller boutique hotels will be perceived as safer as they will be more intimate.
“I believe that individual smaller hotels are gaining in popularity, as luxury has become very institutional. Luxury is all about that which is rare. If certain aspects of luxury hotels are similar and commonplace, then they lose that rarity and that element of luxury. The nice thing about small boutique hotels is that they are individual and in some ways, one-of-akind,” Shivdasani explains.
“This crisis that the world is going through has allowed many people the opportunity to pause and rethink their values and, importantly, their priorities. I suspect that travellers will become more healthfocused, more aware of nature and more sensitive to the challenges of the planet.”
The most luxurious spaces will be the ones that respond in the most holistic way, where it isn’t overt or obvious