Gulf Sotheby’s acquires SPF Realty to become UAE’s real estate company

Gulf Sotheby’s International Realty, a franchise of Sotheby’s International Realty, bought SPF Realty, increasing its current broker count by 50 per cent, the company said yesterday.

George Azar, the chairman of Gulf Sotheby’s, said acquiring SPF was a pivotal move for the company’s expansion plans and will anchor it as the largest real estate company in the UAE with over 100 brokers. “The merger ultimately stems from the decision to continue leading the UAE luxury property sector and to extend our global expertise to a new generation of luxury home buyers from South Asia,” Mr Azar said.

“The integration with SPF Realty’s team will enable us to extend our offerings to the Indian subcontinent’s prime property buyers,” he added

SPF which has widened its reach-into India, opening its second office in the country last year, will as part of the acquisition agreement-be integrated with Gulf Sotheby’s, boosting its portfolio of Arab, western and south Asian customers. “The complementary strengths and synergies of two well established entities will bring in a new dimension of service for all clients and accelerate growth for the real estate industry as a whole,” said Kalpesh Sampat, the chief operating officer of SPF. “This next step of merging with the Gulf Sotheby’s will prove to be a game changer for the UAE real estate industry.”

The move does, however, come at a time when the region’s real estate market has slowed as a result of a threeyear glut in oil prices.

Residential sales in Dubai will continue to decline this year as a result of low oil prices “denting investor confidence in addition to a strong local currency reducing the purchasing power of key international source markets such as India and the UK”, global consultancy Deloitte said in its Mideast real estate market predictions report.

“Larger is not always better. But if you want to compete in this market you either need unique exclusive content or be very good at what you do,” said Lukman Hajje, the chief commercial officer of Propertyfinder. “Brokerages offering generic freehold stock and below average customer service are struggling to attract quality brokers and clients. Meanwhile, unprofessional operations are struggling to compete and will flounder.”

If you want to compete in this market you either need unique exclusive content or be very good at what you do