RTA in­stalls emoji speed signs out­side schools

The National - News - - NEWS | EMIRATES -

Dubai’s Roads and Trans­port Au­thor­ity has in­stalled friendly “smart signs” near schools for par­ents on school runs and other mo­torists pass­ing through the area.

The signs have dig­i­tal screens that cap­ture and dis­play the speed of driv­ers as they pass through a school zone, along with a sad emoji or a happy emoji.

A driv­ing tip, such as “slow down” or “thank you”, will be dis­played un­der the emoji.

Maitha bin Adai, chief ex­ec­u­tive of the au­thor­ity’s traf­fic and roads agency, said phase 1 of the project had been in­tro­duced in five areas – Muhais­nah 1, Al Mazhar, Al Wasl, Al Garhoud and Al Safa.

The areas were cho­sen be­cause of the num­ber of driv­ers caught speed­ing there in re­cent months.

“The smart signs are de­vices equipped with dig­i­tal screens ca­pa­ble of cap­tur­ing and show­ing the driv­ing speed as the ve­hi­cle passes through a school’s zone, along with emo­jis that de­pict the driver’s men­tal state while driv­ing,” Ms bin Adai said.

“A smil­ing face in­di­cates the driver is com­ply­ing with the speed limit, while the frown­ing face means the driver has ex­ceeded the speed limit.

“Then the smart signs dis­play ei­ther trib­ute re­marks, alerts or warn­ings in­di­cat­ing to driv­ers the speed limit.”

The signs were in­tro­duced

A smil­ing face in­di­cates driver is com­ply­ing with the limit. The frown­ing face means the driver has ex­ceeded the limit MAITHA BIN ADAI Chief ex­ec­u­tive, RTA traf­fic and roads

af­ter sci­en­tific stud­ies and are aimed at re­duc­ing ac­ci­dents.

They will be in­stalled in other areas in phase 2 of the project, in areas de­ter­mined by the type of road, the num­ber of schools in the area and the num­ber of speed­ing tick­ets is­sued.

The smart signs are part of an ini­tia­tive to elim­i­nate crashes and cut road deaths in school zones to nil, Ms bin Adai said.

RTA

The new school zone signs with ad­vice or praise shown un­der the emoji as a driver passes by

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