New iPhone 8 and gaming devices star at Gitex Shopper 2017
The latest iPhone 8 may be the early star of the show at Gitex Shopper 2017, but the arms race of online gaming is proving fertile ground for tech giants hoping to convince shoppers to part with their hard-earned cash.
More new gaming devices are coming on to the market than ever before, big-name retailers said, with some shoppers being encouraged to part with up to Dh50,000 on the latest super-fast laptops to play games such as Call of Duty, Fifa 18 or Destiny 2.
Virtual-reality headsets, wearable fitness trackers and ultra-high-definition televisions costing up to Dh16,000 were all on show at the eight-day Dubai World Trade Centre event, which started on Saturday.
Mohammed Khan, 31, is an IT category manager at Jumbo Electronics, and was attending his 12th Gitex, his sixth working with Jumbo.
“The new iPhone 8s are the hot-selling cake right now. They are in demand and we don’t have enough to sell to customers,” he said. “They want to pay for the quality products and they are not concerned about the price.
“People are not looking for basic products, they want the high-end technology and to upgrade to the latest models.
“They are happy to spend the money and splash out on these luxury items.”
According to Euromonitor International’s industry forecast model, consumer experts believe the 5 per cent value added tax that comes into force in the UAE from January 1 next year could affect the sale of appliances and electronics.
Retailers said that although there was no sign of a spending slowdown, there were fewer deals available.
“Consumers know VAT will have an impact on the product pricing but we know the pricing will be more aggressive from
the vendors,” Mr Khan said.
“The extra 5 per cent or so in VAT will probably reduce the deals that can be made, so discounts will be maximum of 10 per cent, rather than 15 per cent if there was no VAT to add.”
Online gaming is driving the biggest change at Gitex Shopper 2017. Like most big-name retailers, Jumbo has a specialist stand with the latest super-fast gaming laptops and PCs on sale.
The focus among gamers is now on graphics and a rugged machine that can perform.
“These laptops are very different to what we usually use for work and in the home,” said Shareena, at E-Max’s stand.
“They are almost twice the price, and start from US$1,000 (Dh3,675) up to $10,000 for an Area 51 device made by Alienware.”
There are slimmer gaming machines now too, as manufacturers look for more portability, but these machines cost about Dh10,000.
“People are happy to pay these prices. It is the biggest change in the electronics market,” said Asif, who was selling laptops and PCs for Sharaf DG.
“The regular consoles, like PS4 and Xbox, are trying to keep up, and also offer ultra HD quality gaming now.
“Smartwatches are getting more popular, too. People want to take care of their health, they are becoming more aware now and like the idea of this kind of wearable technology.
“More technology is coming online all the time. We expect the next trend to be virtual reality, augmented reality and linking this with our wearable devices.”