Dubai police raise the flag on a new logo for a new year
Dubai Police launched a new logo, smartphone app and website as part of a major rebranding of its identity.
The new look was launched yesterday by Dubai Police commander in chief Maj Gen Abdullah Al Marri during a special flag-raising ceremony at the force’s general headquarters.
The refreshed logo is now green, with clean lines and a smooth look.
It features a boat on calm waters, surrounded by branches on each side that represent the safety and security surrounding the community.
It differs from the previous red logo in that the lines of current are straight and the sail and boat is clearer. The “Dubai Police” script is also no longer attached to the lower part of the logo.
The rebranding is defined by three principles: security, communication and innovation. Security means the protection of people in Dubai; innovation means the development of services that help the community; and communication refers to contact with the public.
Dubai Police will be conducting an awareness campaign so that members of the public can learn about the force’s new identity.
A series of marches by police officers around Dubai, which began yesterday in areas such as Mamzar, Nayef and Mirdiff, is part of this.
Other marches will take place on Palm Jumeirah, around Ibn Battuta Mall, Burj Khalifa and Burj Al Arab.
There are water marches today and Saturday – the first runs from Jumeirah 4 to Dubai Marina; and tomorrow’s will be along Dubai Water Canal.
Both will start at 3pm and finish at 5:30pm. Other events will be held in malls and public places around Dubai, such as at Mirdif City Centre and JBR, until next Tuesday as part of the awareness campaign.
Late last year, Abu Dhabi Police underwent its own major relaunch.
New uniforms were introduced, and it split as a separate law enforcement body from the Ministry of Interior.