ACADEMIC EMBROILED IN FACEBOOK DATA ROW SAYS HE IS BEING MADE A SCAPEGOAT
▶ Data not detailed enough to influence voters at the US presidential election, according to university researcher
The academic at the centre of the dispute over the alleged misuse of Facebook data said yesterday that he been made a scapegoat and claimed he had no idea the information was aimed at influencing the 2016 US presidential election.
Psychologist Aleksandr Kogan has been accused by Facebook of lying and barred from the social network after developing a personality profiling app that was downloaded by 270,000 people.
The data was passed to the political and retail consultancy Cambridge Analytica.
The company’s senior team were caught on secretly recorded footage boasting about influencing the outcome of the election in favour of Donald Trump, whose campaign employed the British company.
It suspended its chief executive, Alexander Nix, on Tuesday after he was recorded as saying the company could entrap politicians using women and bribes. The company denies using those tactics and says it did not use Facebook data for the Trump campaign.
The case has highlighted privacy concerns, with users of social media unwittingly providing material that can be exploited by campaign teams able to pay for psychological analysis to target voters.
Mr Kogan, who also went by the name of Dr Spectre, claimed that he had done nothing wrong and had believed assurances by the company that he had not broken any Facebook rules.
He said the company paid up to $800,000 (Dh2.9 million) to his company to run the app but said that he had not personally benefited and was interested only in using the data for his own research.
“I am honestly stunned by most of this. My view is that I’m basically being used as a scapegoat by both Facebook and Cambridge Analytica,” Mr Kogan told the BBC. “We felt we were acting perfectly appropriately and we thought we were doing something totally normal.”
He remains in his post at the University of Cambridge. The university said on Tuesday that it took matters of “research integrity and data protection extremely seriously” and was seeking evidence from Facebook after its criticisms of the academic.
It said that Mr Kogan had not used university facilities to work on the project and the survey was carried out through his own business, Global Science Research. But the company’s filings show links to
the University of Cambridge.
Mr Kogan set up Global Science (UK) in March 2014 citing Magdalene College, at the university, as his residence in company formation documents.
His co-founder, Brent Clickard,
listed his address as the Cambridge Department of Experimental Psychology at the university.
The company was one of three shareholders when Mr Kogan and another director, Joseph
Chancellor, registered Global Science Research two months later – the business used to develop the app that harvested the Facebook data.
Mr Chancellor still works as a researcher at Facebook’s Menlo Park headquarters in California, where psychologists conduct research using company data on more than two billion users, The Guardian reported.
Global Science Research continued operating until October 31 last year. He registered as Dr Spectre as a sole director of another company, Philometrics Ltd, on October 13 last year, Companies House records show.
Mr Kogan has not responded to questions from The National. He claimed that the personality test secured only limited data and played down the significance of the data to influence the outcome of any election.
It would not be ethical for me to run a consulting business so I can forward people’s personal data to another corporation STEPHAN LEWANDOWSKY Bristol University cognitive scientist
“I think what Cambridge Analytica has tried to sell is magic, and they’ve made claims that this is incredibly accurate and it tells you everything there is to tell about you,” he said. “But I think the reality is it’s not that.”
Mr Kogan said that users who downloaded the app were each paid a few dollars but they also secured information on their friends, depending on the level of their privacy settings.
He said that he passed over the profiles of about 30 million Americans to Cambridge Analytica. His comments followed claims by a whistleblower at the weekend that the company received 50 million users’ data from his research.
“My understanding was we were completely within the limits and rights of the agreements that we had,” Mr Kogan said.
His failure to question Cambridge Analytica about its planned use of the data raised questions among other researchers.
“I don’t think it would be ethical for me to run a consulting business to get around ethics rules so I can forward people’s personal data to another corporation,” said cognitive scientist Stephan Lewandowsky, at Bristol University in England.
“That to me sounds very dodgy.”