The National - News

You can train your brain to step out of your comfort zone

- MANAR AL HINAI Manar Al Hinai is an award-winning Emirati writer who manages her branding and marketing consultanc­y in Abu Dhabi

The moment you decide to become an entreprene­ur you should realise that certainty goes out of the window. You no longer can predict how your weeks and months to come will pan out for you. That’s what the package contains and there’s no way out of it.

Let me give you an example: at one point in my business, I was completely broke, and other months passed by without proper income because of the tough economic situation, and then came the time when my arms ached all night because of the number of emails I had to type, replying to all interested potential clients.

This is how crazy my entreprene­urial journey has been, but I would never trade it for certainty.

Certainty equates boredom for me, and nothing gives me an adrenalin kick more than entreprene­urship. The bottom line is that in this journey, you can’t really guarantee anything, except that you will be placed outside your comfort zone more than you’d like.

The good thing is that at least you have one thing guaranteed: you will often be faced with this situation. And the best way to handle it gracefully, is to prepare for it.

Practicing to be outside your comfort zone, is something you can learn. Let me share my experience with you:

Do something new

I love traveling but I am an absolute chicken on an aircraft. The slightest bump sends my brain on a hyper-drive imagining the worse possible scenarios. I hate the way I feel because I’m always calm and collected, and I don’t like the side of me that exposes itself in the situation.

A friend suggested I should do it more often — deliberate­ly fly in the winter when the aircraft is bound to shake and move, and to listen to podcasts by ex-pilots who explain the dynamics of the plane and its engine. And so, I did.

It wasn’t easy at first, but it got better with time. I decided to apply that to my daily life. For instance, I rode rollercoas­ters which absolutely terrify me, slept in a resort that had lizards roaming around — and you guessed it right — those tiny creatures terrified me too, but I travelled to new destinatio­ns that I wouldn’t have chosen prior to that.

I also went through a 100 days of life experiment for which I tried new things every single day for that duration, and that has altered me completely. It broadened my perspectiv­e, made me more appreciati­ve of the smallest things, and simply made me a happier and a more collected person.

Assume different roles in your business

The more you are aware of the different parts of your business, the better prepared and more understand­ing you become when an unexpected crisis hit that particular part of the entity. In my media company, for instance, I look after the marketing and business developmen­t sides, but from time to time I deliberate­ly juggle other tasks to understand them more fully. Lately, I’ve been working a lot with the creative team, specifical­ly with videograph­ers, on what are the best shots to choose in order to keep viewers glued on social media platforms. I’ve also been executing photo shoots around cultural topics, and I discovered that I enjoy that process very much; something that I see myself doing more of in the long run.

Focus on the good

Last but not least, as terrible as your situation may be, remember all the good stuff that are still going right for you. It may sound a bit cliche, but it’s true. These are the kind of things that keep us going. My comfort zone, my happy place, is my home. I love the fact that I can always guarantee comfort and peace there no matter how hard my day may be. I love that my family is supportive, caring and their love pulls me through any dark day. Focus on “good things” and always, always keep in mind that no matter how hard a thing may seem, it is only temporary. It too shall pass, and you will have another day, to face something different, and that will be all right as well.

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