‘YOU HAVE ONLY ONE BODY, SO YOU SHOULD TREAT IT IN A NICE WAY’
▶ ‘Fitness influencer’ Luca Muller offers his advice to thousands of people online, writes Haneen Dajani
I saw myself as working here, so I packed my stuff and bought a one-way ticket. I did not even have a job LUCA MULLER Fitness influencer
From make-up to cooking, drawing and carpentry, these days there is almost nothing you can’t learn from the internet. Luca Muller is a product of that world. The “fitness influencer”, 22, taught himself to become a trainer and bodybuilder by watching videos online.
His fitness journey began at the age of 14.
“I started at a small city [in Germany] called Kusel that was next to our village [Rammelsbach] because it had the closest gym, and that is where it all happened,” he says.
By supplementing his gym training with taekwondo, Mr Muller began transforming himself from a shy, skinny boy, into a strong, fit athlete. He would teach himself new skills by watching videos of well-known German fitness specialists online.
“I tried the things I learnt from them and they worked, and then I thought I can start to help other people.
“We are taught that you have to go to school, after that to university, then you find a job, then you spend your whole life in that job, then you retire. I thought: ‘This cannot be it, there must be more to it than that.’”
His German father and Slovenian mother were supportive, but concerned that he was planning to forgo a formal education to pursue a career in online fitness training.
His parents encouraged him to attend university to study facility management, but he dropped out two years ago as soon as he saw an opportunity to work in fitness in the UAE.
“I had a friend who was working in Fitness First and he offered to introduce me to the manager. I saw myself as working here, so I packed my stuff, bought a one-way ticket, and I came with my luggage only. I did not even have a job.”
Mr Muller told himself he would not return to Germany until he had made something of himself.
He did land the job as a personal trainer at Fitness First and at Saadiyat Beach Club.
While working as a trainer, Mr Muller would post online pictures of his fitness journey and began to garner a following.
Those who saw his transformation would ask him for tips and, when it worked, come back to him for more.
“Because people saw the changes on me, they started coming to me and asking what they can do and I gave them the tips, and after a while they came to me and they were like: ‘Because of your tips my body has changed, what else can I do?’
“I got so happy from that and I thought: ‘OK, I need to keep on doing this and decided to go into personal training.’”
Beyond those who merely wished to become fitter, his clients included people with eating disorders who overcame their issues through exercise, and elderly people who had trouble moving but were helped by the activity. The transformation fitness offered his clients made him want to expand his reach to more people.
“Personal training is good in the sense that it is personal, but you will only reach a limited amount of people a day.
“So to reach out to more people, I wanted to digitalise my knowledge.”
He started by posting new workout ideas and stunts to his 16,000 followers on Instagram. But Mr Muller does not want to stop there – he wants to build a community that is “not just active in terms of sports, but also mentally and physically”.
He plans to achieve this by going back to the place he started: the internet. Mr Muller is working on a website – alphabody. fitness – that he hopes will become a place for people of all walks of life to share fitness tips, their progression and encourage each other.
“I chose the name alphabody because alpha stands for No 1, and your body should be No 1 in your life.
“You have only one body and one life, so you should treat it in a nice way,” he says.
Mr Muller is now selfemployed and devotes all his time to his online platform and creating motivational fitness content for his followers.
“Fitness changed my life completely,” he says.
“I finally found something that makes me happy, and that was my main goal – what I achieved now – and I would not change it.”