Pushing boundaries or just hopelessly out of touch?
Madonna seems to be up to her old tricks again. Never shy of courting controversy, the 60-year-old singer turned up to the MTV Video Music Awards – bizarrely – wearing traditional Berber clothes.
Now, this is a strange choice of garb for anyone who isn’t a Berber. Quite why she decided on this outfit is mystifying.
We know that Madonna recently celebrated her birthday in Marrakech, and she obviously took to the souqs for a spot of shopping. On Monday night’s red carpet, she wore a traditional black wool dress, multiple coin necklaces and a headband adorned with metal protrusions.
This is the cultural heritage of the Berber, or Amazigh people, a distinct ethnic group found across vast swathes of Morocco, Algeria, northern Mali, Niger, Tunisia and even Egypt, dating back almost 2,000 years. Today, an estimated 25 million people still speak the Berber language, and identify themselves as Berber first and Arab second.
While some may find it flattering that the star chose to shine a spotlight on a foreign culture, by donning this outfit, Madonna also opened herself up to severe accusations of cultural appropriation. It doesn’t help that the haphazard way she put the outfit together made it look more like fancy dress than anything else.
She also took to the stage to pay heartfelt tribute to the late, great Queen of Soul, Aretha Franklin. Except, being Madonna, she actually did no such thing.
Instead of celebrating Franklin – a woman whose voice and personal conviction set the scene for much of the fight for racial equality in America – Madonna instead set off on a rambling speech about herself and her journey to fame, mentioning the late soul singer only fleetingly. Predictably, the Twittersphere lambasted both her and the VMAs for being disrespectful.
Of course, this is just Madonna being true to form. The VMAs is where she first made a name for herself in 1984, when she sang Like a Virgin while writhing around on the floor, making herself and the awards famous overnight because they were both perceived as pushing boundaries. Back then, Madonna seemed obsessed with offending polite sensibilities, casting herself as the star of the evening. But she just seemed hopelessly out of touch.