Eti­had turns 15 with party at Lou­vre Abu Dhabi

The National - News - - NEWS EMIRATES - SELINA DEN­MAN

Su­per­model Joan Smalls and ac­tress Liv Tyler were among 400 guests at a star-stud­ded party at Lou­vre Abu Dhabi last night to cel­e­brate Eti­had Air­ways’ 15th an­niver­sary.

The air­line also un­veiled a lim­ited edi­tion col­lec­tion of scarves and ties cre­ated in col­lab­o­ra­tion with fash­ion de­signer Diane von Fursten­berg, which will be worn by Eti­had cabin crew next month.

The de­sign of the new ac­ces­sories was in­spired by the Yas Ma­rina Cir­cuit in a nod to Eti­had’s 10-year part­ner­ship with For­mula One Abu Dhabi Grand Prix, which takes place next month from Novem­ber 23 to 25.

“The F1 is such a pres­ti­gious event and I was thrilled to col­lab­o­rate with Eti­had Air­ways on this ex­cit­ing project,” said Ms von Fursten­berg, who is also pres­i­dent of the Coun­cil of Fash­ion De­sign­ers of Amer­ica.

“The geo­met­ric pat­tern of the scarf was in­spired by the Grand Prix race­track and there are so many lay­ers of mean­ing to the colours.

“Pur­ple is the colour of roy­alty and the or­ange is in­spired by the sand be­cause what is more beau­ti­ful than a sun­set in the desert?

“I hope the cabin crews feels very proud to wear the

The new Eti­had scarves fea­ture a geo­met­ric pat­tern in pur­ple for roy­alty and or­ange for the desert

scarf. It re­flects ev­ery­thing Eti­had is about – el­e­gance and style.”

Eti­had started fly­ing on Novem­ber 5, 2003, with a sin­gle Air­bus A330 air­craft which flew from Abu Dhabi to Al Ain. Reg­u­lar com­mer­cial flights started a week later to the Le­banese cap­i­tal, Beirut.

Ms Smalls pre­sented the new cre­ations at last night’s cel­e­bra­tion, with a photo shoot at Yas Ma­rina Cir­cuit and a video as part of the Eti­had Air­ways’ Model Diaries se­ries, which has also fea­tured Chanel Iman, Nick Bate­man and Shan­ina Shaik.

Ms Tyler’s pres­ence was tinged with nos­tal­gia, as her fa­ther Steve Tyler’s band Aero­smith per­formed the clos­ing con­cert at the first F1 event 10 years ago.

“We are thrilled to be launch­ing these lim­ited edi­tion cabin crew scarves and ties in col­lab­o­ra­tion with world-renowned fash­ion de­signer, Diane von Fursten­berg, here at Lou­vre Abu Dhabi,” said Tony Dou­glas, chief ex­ec­u­tive of Eti­had Avi­a­tion Group.

“Not only are we launch­ing it to com­mem­o­rate 10 years of For­mula One rac­ing in the cap­i­tal, but it also co­in­cides with our 15-year an­niver­sary and that’s what makes this col­lab­o­ra­tion so spe­cial to us.”

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