The National - News

The Entreprene­urship World Cup will be bigger and better this year

- SHAIMA HAMIDADDIN and ABDULRAHMA­N AL SUHAYAIMI

With people beginning to step outside their homes, some of them even travelling to their workplaces again, it looks like much of the world is gradually emerging from the Covid19 lockdown. That being the case, it is crucial for all of us to take the necessary precaution­s for everyone’s safety and well-being.

It is also important to understand that, even if the opportunit­y exists to return to the old ways of doing business, we must all strive to find new means of working and engaging with the world. This approach is not only for the purpose of self-preservati­on from a health standpoint, it is also about seizing the opportunit­ies that become available to us.

For instance, a digital workaround – initially imagined to be a second-best facsimile of the “real thing” – has proved to be an effective way for many businesses to function. This goes to show that, in the aftermath of a crisis, some of the accompanyi­ng changes A may be positive. case in point is the Entreprene­urship World Cup (EWC), a global initiative that provides the stage for entreprene­urs to showcase their ideas and thereby connect with potential investors. The first edition was held last year and attracted participan­ts from 187 countries.

While getting ready for the second iteration this year, we have had to innovate in order to make sure that the National Finals around the world, and the Global Finals held during the fifth Misk Global Forum not only go ahead as scheduled – despite the challenges posed by the pandemic – but also that they have a positive impact on the minds of young people keen to partake in it.

In fact, our motto for this year’s World Cup is “bigger and better”. Whatever the hurdles, we believe we are going to achieve our goals, and the reason for our confidence is simple: we are embracing change.

For starters, we are going virtual. We have designed this year’s EWC in ways that it gives maximum exposure for the entreprene­urs to investors and experts. In fact, investors are expected to see even greater “global deal flow”, which describes the rate at which business proposals are being received. We also have made the event more accessible to people around the world; it will genuinely be a “world cup”. In going virtual, we are taking care to ensure that the impact of face-to-face interactio­ns won’t be lost. We have included as many networking opportunit­ies as possible. And our platform will provide attendees with a worm’s-eye view of all who are present.

The human connection is vital to any kind of networking opportunit­y, so we are introducin­g one-on-one meetings and follow-up sessions. This is also because it is critical for prospectiv­e entreprene­urs and investors to be able to trust one another.

The overarchin­g purpose of such a meeting of minds is to spread a positive message in these troubling times.

While it seems that some economic shock brought about by the pandemic is inevitable and it is understand­able many people are looking at the global markets with anxiety, the world will always be in need of innovators. In fact, with restrictio­ns likely to continue on travel, gathering, and other simple facets of life and business – all of which our civilisati­on has taken for granted – we are going to need to find ways to work around our human limitation­s.

We have always strived to remind investors that there is no shortage of creative

Even as the coronaviru­s pandemic rocks the world, we are setting the stage for tomorrow’s innovators

talent out there. Anyone from any part of the world can be creative and introduce an idea that could transform the world. It is our firm conviction that we are going to see start-ups emerging from the unlikelies­t of regions around the world thanks to the EWC.

We are fortunate to work with people who do incredible things. We also feel gratified whenever start-ups, previously unable to raise funds, receive investment within months of having partaken in the World Cup. In fact, in a way the EWC is less about winning – or even competing – than it is about building something new and promising for the future.

We therefore urge budding entreprene­urs to register for the EWC platform over the course of the next one month and start getting access to some of the amazing free services and “perks” to help push the needle forward on their own startup experience.

Whether you are an entreprene­ur, an investor, or someone looking for inspiratio­n, we look forward to seeing you online at EWC 2020.

Shaima Hamidaddin is executive manager at Misk Global Forum and Abdulrahma­n Al Suhayaimi leads the Entreprene­urship World Cup for Misk

 ?? Hub71 ?? The Entreprene­urship World Cup attracted over 100,000 applicants last year
Hub71 The Entreprene­urship World Cup attracted over 100,000 applicants last year

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