Five luxury hotels in Dubai rebranded under Marriott and Kempinski labels
Five luxury hotels in Dubai, including three Address hotels, have been rebranded after Abu Dhabi National Hotels joined forces with hospitality companies Marriott International and Kempinski Hotels.
Effective today, The Address Dubai Marina has been rebranded as JW Marriott Hotel Marina while The Address Boulevard as Kempinski The Boulevard Dubai and The Address Dubai Mall as Kempinski Central Avenue Dubai, ADNH said.
Vida Downtown Dubai Hotel has been rebranded as Hotel Boulevard, Autograph Collection and Manzil Downtown Dubai Hotel became The Heritage Hotel, Autograph Collection.
As part of the rebranding process, each property will be revamped, ADNH said in separate statements to the Abu Dhabi Securities Exchange, where its shares are traded.
The rebranding agreements are in line with the company’s “overall strategy and the evolving dynamics of [its] business model”, said Khalid Anib, ADNH’s chief executive.
Founded in 1976 as a hotel owner and asset manager, ADNH has expanded into a hospitality group that includes hotels, restaurants, destination management services, catering and transport services.
Under its hotels division, it owns brands including The Ritz Carlton Abu Dhabi Grand Canal and Park Hyatt Hotel and Villas Abu Dhabi.
The rebranding of the five hotels by ADNH comes after it acquired them from Emaar Hospitality Group in 2018.
“The UAE is our largest market in the Middle East,” said Jerome Briet, chief development officer for Europe, Middle East and Africa at Marriott International, which has a portfolio of more than 50 properties in Dubai.
“These deals reflect our conversion-friendly strategy, and our teams are committed to efficiently transitioning the three properties. We are excited to further expand our footprint in Dubai,” Mr Briet said.
Maryland-based Marriott has a portfolio of nearly 8,700 properties under 31 leading brands spanning 138 countries and territories.
In November last year, it revealed plans to open four new hotels in the UAE over the next three years.
As part of an agreement with the Emirates’ RDK Tourism Investment, Marriott said it will expand its footprint in the UAE by more than 700 rooms, across its Marriott Hotels & Resorts, Marriott Executive Apartments and Autograph Collection Hotels brands.
Meanwhile, Kempinski, which has headquarters in Geneva and Munich, has been in operation for more than 125 years and has 77 properties in its global portfolio.
It is currently building the Kempinski Floating Palace in Dubai, highlighted as the world’s first floating resort.
“Kempinski has been present in the Middle East for more than 26 years, and it remains one of the most dynamic and exciting parts of the world for us,” said Rene Nijhof, chairman of Kempinski.
“Following a record year of performance, we will continue to grow our portfolio across the region in 2024 and beyond,” Mr Nijhof said.
Three Address hotels, Vida Downtown and Manzil Downtown to be revamped under the deal