UAE receives 10/10 for ‘strong and stable economy’ in global soft power rankings
The UAE is viewed as the world’s strongest and most stable economy, boosting its standing in the leading global soft power ranking, a survey has revealed.
Saudi Arabia is also enjoying “stronger perceptions” after vast investment in football and tourism.
Israel lost ground in the Brand Finance’s annual “soft power” ranking, which measures the strength of a nation’s brand and its ability to influence others by persuasion rather than force.
Gulf nations are the biggest climbers since the index was launched in 2020 by the UK-based brand consultancy.
The UAE came 10th for the second year in a row in an expanded list, which now covers all 193 UN members. The US has retained its top ranking. “Global appreciation for the UAE is strengthening every day,” said Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, who thanked government officials for their work to develop the nation.
“Thousands of work teams in all fields continue day and night to achieve all of this. Our appreciation to everyone.”
The UAE received a 10/10 score for “strong and stable economy”, ranking first in that category. The country scored highly for future growth potential and generosity, securing 59.7 out of 100, an improvement from last year.
In a separate ranking of countries most recommended as a place to invest, work, study, visit or buy products, the UAE was the strongest Middle East performer on all five counts.
“Being a strong and stable economy is the most important factor,” said Brand Finance’s chief executive David Haigh. “It’s a very important measure in terms of reputation and influence.”
Analysts also highlighted the UAE’s hosting of the Cop28 climate summit last year, which put it in a global spotlight.
Saudi Arabia rose one place to 18th and is “seeing stronger perceptions following significant investments in tourism and football”, the report found.
Qatar was 21st and Turkey 25th, with Ankara credited with using its soft power to try to mediate in regional conflicts.
The rising soft power of
Gulf nations reflects higher scores in the ‘influence and reputation’, ‘international relations’ and ‘business and trade’ categories.
It follows “conscious efforts to grow their soft power through nation branding projects, diplomatic initiatives and by hosting major events”, analysts said.
Nations wielding hard military might registered a drop in their soft power. Russia slipped three places to 16th, while Israel fell five spots to 32nd, as the wars of Ukraine and Gaza continue.
The rankings are based on a survey of about 170,000 people from more than 100 countries.
The US and Britain held their positions as the top two, while China jumped to third.
Japan stayed fourth while China’s rise pushed Germany down to fifth, with economic turmoil damaging the status of Europe’s richest country.
Saudi Arabia enjoys ‘stronger perceptions’ after football and tourism investments while Israel loses ground amid war