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Baseball United announces historic partnershi­p to bring game to Saudi Arabia

- AMITH PASSELA

Baseball United has announced a historic partnershi­p deal with the Saudi Baseball and Softball Federation that provides them with an unlimited term to host profession­al league and tournament­s in the kingdom.

It includes rights to new Baseball United franchises representi­ng Riyadh, Jeddah, and Dammam – three of the kingdom’s largest cities, marking profession­al baseball’s first foray into Saudi Arabia.

“This is a monumental day for the sport of baseball,” Kash Shaikh, chairman, chief executive and co-founder of Baseball United, said. “Saudi Arabia is setting the pace for sports developmen­t, investment and growth in the kingdom and beyond, and we are truly honoured to now include baseball within those ambitious plans.

“This agreement significan­tly elevates Baseball United’s standing and footprint within the region and, just as importantl­y, enables us to work at the grassroots level to help grow the game in the Middle East’s largest country.

“We will also now expand our BU franchises into Saudi Arabia, building local fanbases in Riyadh, Jeddah and Dammam, and helping to inspire more young people to fall in love with the game.”

Baseball United is the first profession­al baseball league focused on the Middle East and Indian subcontine­nt, and as part of the agreement, they will open a subsidiary in Saudi Arabia and team up with the SBSF to develop baseball in the kingdom. It includes promoting the game across the region, developing local talent in Saudi Arabia, and designing training programmes and curriculum­s for players, coaches, and umpires at both the amateur and profession­al levels.

In addition, Baseball United will look to host future tournament­s and league games in Saudi Arabia, appealing to the estimated 1.5 million baseball fans already in the country.

Formed in 2019, the SBSF is the youngest baseball federation in the world. Over the past five years, the federation has made significan­t inroads in developing the foundation­al infrastruc­ture necessary to expand the game in the country.

The SBSF will now team up with Baseball United to develop its national team, with aims to compete in coming World

Baseball Softball Confederat­ion tournament­s.

The SBSF works in concert with Saudi Vision 2030, Saudi Arabia’s road map for economic diversific­ation, global engagement and enhanced quality of life. “On behalf of our federation, I am honoured to welcome Baseball United to the kingdom of Saudi Arabia,” said Nayef bin Muhammad bin Abdul Mohsen bin Humaid, chairman of the SBSF.

“Operating under the leadership of the Saudi Arabian

Olympic Committee, the SBSF has worked to build and inspire a local community that loves and practices baseball and softball within Saudi Arabia, with aspiration­s to also reach internatio­nal horizons and achievemen­ts.

“This partnershi­p with Baseball United will help fuel that vision, and it will elevate the calibre of players, events, and attention for the sport here in Saudi Arabia. We are looking forward to many years of prosperity with Kash Shaikh and the entire Baseball United team.”

Baseball United began play in Dubai last November with its inaugural All-Star Showcase, the first profession­al baseball games in the history of the region. The event was broadcast in 127 countries, reaching what it said was an estimated 200 million households.

 ?? Baseball United ?? Kash Shaikh and Nayef bin Muhammad bin Abdul Mohsen bin Humaid after signing the partnershi­p
Baseball United Kash Shaikh and Nayef bin Muhammad bin Abdul Mohsen bin Humaid after signing the partnershi­p

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