Advice from the expert

Founder and creative director, Dan Terry, shares his knowledge

Scent can affect your mood…

Our human sense of smell is processed in the same part of our brain as our centres for memory and emotion. Thus scent and emotion are deeply connected, with research showing that our sense of smell can elevate mood by over 70 per cent.

It’s linked to personality…

Scent is deeply personal. Where we grow up, the foods, weather and culture we are part of, deeply affect our taste in, and our expression, of perfume.

You might be surprised to learn…

We still don’t know 100 per cent how it works! There are two competing theories with neither telling the full story.

A good perfume is all about…

Selection and balance of the ingredients. A strong connection between design intent and creative outcome.

My top tip is…

Go with your gut and follow your nose!

Alserkal Avenue, Dhs320 for a 60-minute workshop and a 20ml bottle, or Dhs470 for 50ml. oola-lab.com