ONE MIL­LION CAYENNES IN­COM­ING

911 Porsche World - - News And Views -

Ear­lier this year Porsche an­nounced the pro­duc­tion of the one mil­lionth 911. And what a tes­ta­ment to the en­dur­ing ap­peal of surely the most suc­cess­ful and iconic sports car in the world.

Of course, it took over 50 years to rack up that im­pres­sive to­tal. Mean­while, Porsche has cranked out 760,000 Cayenne SUVS and that model has only been in pro­duc­tion since 2002. In other words, give it an­other three or four years at the most and the Cayenne will over­take the 911 to be­come the most suc­cess­ful Porsche model ever.

For how long it will hold that ti­tle isn't clear. The Ma­can mini SUV is cur­rently sell­ing even faster than the Cayenne and found very nearly 100,000 homes in 2016. And that in what was just its sec­ond full year of sales. In­cred­i­ble. That said, the out­go­ing Cayenne went on sale in mid-2010 and was be­gin­ning to look a lit­tle past it. De­spite that, Porsche still shifted pre­cisely 70,867 of the things in 2016.

With the span­gly new third gen­er­a­tion model an­nounced and just about to come on stream, it'll prob­a­bly be touch and go be­tween the Ma­can and Cayenne for sales supremacy. Ei­ther way, we'll be look­ing at around 200,000 Porsche SUVS a year ver­sus around 55,000 sports cars. If that feeds into the lat­ter day cliché that Porsche is an SUV maker that does a few sports car on the side, it's worth re­mem­ber­ing that Porsche makes far more sports cars to­day than it ever did when sports car were all it made.

Like­wise, Porsche's sports car range is more var­ied than ever, whether that's the range of body styles and driv­e­trains on offer or the ever-grow­ing num­ber of spe­cial edi­tions it cranks out. So while Porsche does make far more SUVS than sports cars, the fact is right now is still the most suc­cess­ful and pro­lific pe­riod ever for Porsche sports cars.

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