PORSCHE’S SUPER BOWL AD SPOT

Next GT3 previewed?

Porsche has returned to arguably the single most prestigious ad spot in the world, the Super Bowl, for the first time since 1997. The 60-second commercial entailed a high speed chase between the new electric Taycan and around a dozen iconic Porsches from down the years. It also gave a glimpse of what looked very much like the next 911 GT3.

Shot in Germany in mid-november 2019, locations include Heidelberg, Heppenheim, the Black Forest and Stuttgart-zuffenhausen. Many of the racing cars, road vehicles and other period treasures in the clip form part of the Porsche Museum collection. As it happens, the Museum also serves as the starting point for the story and that’s where a Type-992 911 with what very much looks like a full GT3 aerokit can be seen. Other automotive protagonists in the ad include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and the latest Porsche 911.

Back in 1997, it was the Boxster that got the Super Bowl treatment as Porsche pressed forward with its plan to turn the company around with a brand new generation of water cooled sports cars. You can see an extended cut of the ad and grab a brief eyeful of that future GT3 on Porsche’s official Youtube channel at www.youtube.com/user/porsche.